Discover the essence of marketing analytics, where the focus lies on measuring, analyzing, and optimizing the performance of marketing channels to enhance a business' return on investment. In today's data-driven landscape, marketers who can effectively generate and interpret data insights hold a vital role. As businesses increasingly rely on data and technology to make informed decisions about investments and strategies, the ability to harness data-driven insights becomes a valuable asset for success.
From analytics to action, learn how to make data meaningful within your role or business through our Marketing Analytics and Insights course. Gain hands-on, business-ready skills in Google Analytics, Tableau, and Adobe Analytics.