Our group provides a range of essential services to manage RMIT's brand, generate media coverage and deliver communications and student recruitment strategies and web marketing.
What we do
The Engagement team manages the University’s profile and brand. We provides expert support to the University in the areas of marketing and communications, event management, industry development and engagement, student recruitment, media management, advertising and creative services.
Communications leads activity to strengthen the University’s brand and reputation through media, strategic communications and digital media. The Communications team is responsible for media management and training, internal communications, issues management, corporate publications, website maintenance and the production of digital assets.
- Media and communications
- Digital media and web marketing
The Marketing team leads activity to develop and strengthen the RMIT image, brand, position and marketing of the University. Marketing works closely with the RMIT community and manages Info Corner (for future students), student recruitment marketing campaigns and creative services.
- Advertising and marketing campaigns
- Creative services
- Marketing and communications services for staff
University Events and Venues
University Events and Venues are responsible for the planning, management, implementation and publicising of major events hosted by RMIT University.
University Events and Venues provide assistance with all aspects of event management including concepts, budgets, invitations, technical support, signage, photography, event management strategies and communication and media strategies.
The Industry Development team plays a key role in growing commercial income from high quality and large industry engagement projects, including workforce training, research and development, student placements and consultancy services.
- Industry engagement
- Industry development support
The Info Corner and Student Recruitment teams work as the face of RMIT to promote the benefits and opportunities to current and prospective students about studying diplomas and certificates (TAFE), degree and postgraduate programs.
The teams lead various activities to support recruitment including career advice, organising and participating in expos and events, on and off campus presentations, and major marketing events such as Midyear, Open Day, Postgraduate and Change of Preference.
- Student recruitment events and marketing
- Program promotion and information services
- Electronic direct marketing activity
The Engagement team is led by Executive Director, Marketing and Communications.
The Engagement team is highly experienced and provide key services to RMIT staff, students, partners, and internal and external stakeholders.