Dr. Janneke Blijlevens is a Senior Lecturer in Experimental Methods and does research in consumer behaviour and design.
Senior Lecturer in Experimental Methods, RMIT University
She has a master’s degree in Experimental Psychology from University of Groningen, the Netherlands and completed her PhD research at Delft University of Technology, the Netherlands at the department of Product Innovation Management. As a result, her research is characterized as multidisciplinary, but the research always keeps the consumer as the main focal point. Her research covers areas such as product (design) perception and evaluation by consumers, the social roles that products can play to consumers and factors influencing the adoption of highly innovative products by consumers. She has published in journals such as British Journal of Psychology, Acta Psychologica and International Journal of Design.