The Consumer Culture Theory and Market Dynamics Research Group are part of the School of Economics, Finance and Marketing in the College of Business.
The Consumer Culture Theory and Market Dynamics (CCTMD) Research Group comprises researchers who focus on issues at the nexus of markets and society through an enhanced understanding of consumer culture, and how it informs consumer practices and consumer based insights.
We use macro, cultural, interpretive and critical approaches to address topics such as authenticity, fanaticism, cultural branding consumer resistance, dispossession and re-purposing, globalisation of consumer culture, emerging markets, mobility’s, sustainability, and transformative consumer research.
We also seek to contribute to societal well being, public policies, and marketing practices by identifying substantive questions, developing innovative frameworks and understandings, inducting consumer insights driven practices and policies, and by providing avenues for change.
The objective of this research capability platform is to develop, disseminate and apply research in these areas. We aim to reach out to future and established researchers, policy makers, industries, and grant bodies, and to lead public debates.
Members of this research group have a significant track record in terms of high-level publications, including top five journals in the discipline, ARC grants in the consumer culture area, and work with industry.
Some of the key journals in the field they have published in the area of consumer culture theory include the Journal of Consumer Research, Journal of Academy of Marketing Science, European Journal of Marketing, Journal of Macromarketing, Journal of Advertising, Journal of Business Research, Marketing Intelligence & Planning, Journal of Public Policy and Marketing, Consumption, Markets and Culture, and Advances in Consumer Research.
Potential Phd Students are stimulated to contact the members of the group via email, attaching their CV and a summary of their research proposal.