The CCTMD Research Group has six members, with specialisations across a range of research areas.
Associate Professor Hélène Cherrier
Associate Professor Hélène Cherrier completed her PhD at the University of Arkansas on dispossession and identity work in the context of downshifting. Helene’s research focuses on bringing about a more sustainable and just society. Her main current research interests consider waste value and 're-purposing,' social and environmental activism, and issues at the nexus of marketing and sustainability. The approaches follow tradition of work in consumer and material culture studies and involve qualitative inquiries. Helene has published her work in diverse refereed academic journals including the Journal of Business Research, the European Journal of Marketing, the Journal of Public Policy and Marketing, the Journal of Marketing Management, and contributed to Harrison, Newholm, and Shaw’s edited book: “The ethical consumer.” She also co-edited a book on the theories and practices of simple living.
Dr. Emily Chung
Dr. Emily Chung’s research interests lie in the area of consumer attachments to products and brands – in particular, through qualitative research methods such as life-story interviews, Emily explores consumers’ relationships with products and brands (often ‘intense’ forms of these attachments/relationships) such as loyalty, fanaticism, and addiction. Emily has published in the Journal of the Academy of Marketing Science and Advances in Consumer Research. She supervises theses on the consumption of luxury and counterfeits, Second Life, collecting, as well as consumer culture of cancer patients (including changes in consumption behaviour amongst consumers with life threatening illness). Emily aims to research in areas that can inform marketing managers and policy makers towards making positive contributions to consumers’ lives.
Dr. Bernardo Figueiredo
Dr. Bernardo Figueiredo is interested in understanding how the globalization of markets and cultures shapes consumption and marketing practices. His main research interests include consumer culture, multiculturalism, cosmopolitanism, mobility, as well as circulation of consumers, goods and technologies. Bernardo has published in the Journal of Macromarketing, Journal of Marketing Management, Consumer Markets and Culture, Advances in Consumer Research and various conference proceedings on diverse themes such as development, transformative consumer research, temporal structuration of consumption, as well as luxury brands and consumption in Latin America. He has supervised theses on consumer culture, place branding, and consumer acculturation.
Professor Francis Farrelly
Professor Francis Farrelly has been an active researcher for the last twenty years. His research interests lie primarily in the qualitative area both in the consumption and management domain. He has published widely in leading journals and his research encompasses consumer culture, marketing strategy, branding, innovation and product design. Francis has been invited to speak on his research at institutions such as at the Harvard Business School, the London School of Economics, the University of Oregon, Ecole Superieure de Commerce de Paris (ESCP), EM Lyon, and many universities in Australia.
Professor Michael Beverland
Professor Michael Beverland’s research explores the nexus between consumption and production with a particular emphasis on the management of brands, design of innovations and how consumers find meaning through consumption or anti-consumption acts. His focus is on deriving practical models and tools for managers to build brand value and excite consumers through the use of qualitative research methods. Michael is an Associate Editor of the Journal of Marketing Management and author of over 140 refereed publications in international journals and conferences.
Narjess Abroun, Phd Students
Her qualitative research considers the life experiences of cancer survivors to understand how and in what forms adaptive and maladaptive consumption behaviours are patterned. In doing so, she engages with a deep search for psychopathology in individuals with traumatic experience to fully understand how consumer behaviour is patterned for coping with trauma. Her research focuses on the concept of mindfulness as a way to approach consumers’ various responses to traumatic experiences such as cancer.