The Marketing Group within the School of Economics, Finance and Marketing has an impressive research profile.
Highlights include research in consumer culture, branding, product design, innovation, sports marketing and sponsorship, tourism, organisational design, ethics, obesity, and word of mouth marketing. Our research is published in leading journals including the Journal of Consumer Research, the Journal of Product Innovation Management, the Journal of the Academy of Marketing Science, Marketing Letters, Marketing Science, Organization Science, Organization Studies, the Journal of Management, the International Journal of Research in Marketing, Design Studies, the Harvard Business Review, the Journal of Sport Management, and the Journal of Service Research.
The Marketing Group takes pride in producing research that is of value to industry and we engage regularly with industry partners to ensure our research remains commercially relevant. Insights from our research feature in leading trade publications and staff are asked on a regular basis to comment on their research in the media.
We have also attracted several ARC Linkage and Discovery Grants and numerous other large external grants. This includes grants to support research in areas as diverse as strategic brand management, product innovation, fan behaviour, sport sponsorship, brand authenticity, consumer culture, marketing strategy, health promotion, and obesity. Staff from the Marketing Group collaborate with leading researchers from Australian and international universities including The University of Bath, Aarhus University, The Sauder Business School (University of British Columbia), The Copenhagen Business School, Wharton and The Harvard Business School.
The Marketing Group has a thriving International Visiting Professor Program and formal relationships with leading academics in the marketing discipline. It also takes pride in its vibrant Higher Degrees by Research (HDR) program and the ability to produce high quality graduates.
For further information about the Marketing Group please contact the Discipline Leader Professor Francis Farrelly.
Potential HDR students should consider the staff and their research interests as noted below as a guide for potential supervision and make contact accordingly. Clicking on the staff member’s name will take you to their staff profile, including contact details.
Francis Farrelly - consumer culture, marketing strategy, market intelligence, innovation, product design, branding, sports marketing and sponsorship, qualitative methods.
Gerda Gemser - design effectiveness & management, design thinking, organizational identity management, new product/service development, innovation & imitation, creative industries, third-party certification.
Michael Beverland – marketing of design, design management, the product and consumption of authenticity, implementing marketing programs, branding and consumer behaviour.
Mike Reid - product innovation, new product adoption, open innovation and co-creation, launching new products, food purchasing, obesity and obesogenic environments.
Michael Schwartz - applied ethics and distributive justice, marketing history and thought, marketing and socio-economic development.
Con Stavros – sports marketing, relationship marketing, marketing communications, social media, education, qualitative methods.
Kate Westberg - social marketing, branding, sponsorship, sports marketing, corporate community partnerships.
Alex Josiassen – Professor, Copenhagen Business School
Charles Weinberg – Professor, University of British Columbia, Sauder School of Business
Darren Dahl – Professor, University of British Columbia, Sauder School of Business
Erminio Putignano - Managing Director of Push Collective
John Tripodi - CEO Twenty3 Sports & Entertainment Group
Angela Dobele - word of mouth communication, viral marketing, social media marketing, research in marketing education
Raju Mulye - country-of-origin effect, consumer ethnocentrism, social dilemmas, green consumerism.
Christopher White - consumer behavior, emotions and motivation, service industry management, service quality, tourism.
Adrian Camilleri - consumer behaviour, psychology, behavioural economics, judgement and decision-making, social marketing
Emily Chung - consumer fanaticism, consumer addiction, materialism, affluenza, qualitative research.
Bernardo Figueiredo - consumer culture, globalization of markets and culture, multiculturalism, cosmopolitanism, place branding, international marketing, emerging markets and development, transformative consumer research qualitative methodologies.
Kathleen Griffiths - online shopping channels, shopping rituals and consumer behaviour, experiential marketing education.
Ingo Karpen – strategic marketing, service management, value co-creation and customer engagement, brand co-creation, organisational and customer experience design, co-innovation.
Foula Kopanidis - consumer behaviour, selection behaviour, choice criteria, education and marketing.
Sandy Ng - service marketing, relationship marketing, service technologies and behavioural change, marketing in the not-for-profit sector.
Kaleel Rahman - consumer behaviour, consuming self-help, brand management, humans as brands, counterfeit shopping habits, the meaning of 'cool'
Linda J Robinson - marketing strategy, services marketing and structures, employee psychology, learning and leadership in organisations, low-resourced consumers, marketing education
Marion Steel - customer relationships, relationship marketing, culturalÂ approaches to relationship marketing,Â business and industrial marketing
Our research programs
Marketing – PhD and Master by Research
The principal aims of the PhD and master by research degrees are to foster knowledge and skills in graduates, equipping them to undertake independent research; to provide students with an opportunity to pursue a topic of interest; and to develop concepts and to test theories, thereby making a significant contribution to knowledge.