28 February 2011

Advertising graduates blaze ahead

Students, staff and industry professionals have celebrated at the annual RMIT University and Advertising Institute of Australasia (AIA) graduation celebration.

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Jeremy Hope, Federal President of the AIA, congratulates outstanding graduate Alexander Little.

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Leanne Brinkies, General Manager of ZenithOptimedia, presents the "Advertising Media Research Award" to Rebecca Bladon.

Outstanding RMIT Advanced Diploma of Advertising students and graduates were honoured for their achievements at the event, held at the Athenaeum Club.

Federal President of the AIA, Jeremy Hope, said: "This long-standing annual event is organised by the AIA as a means for the industry to show its support of advertising education and to recognise the outstanding group of talented graduates who will be future practitioners.

"The event provides an ideal opportunity for graduates to network with potential employers in a neutral environment.

"Around 85 per cent of the graduates will find work within two months of this event."

Caryl Hertz, Industry Group Manager, Business TAFE School, said the night was a wonderful opportunity for the industry to support Melbourne's newest advertising talent.

"We are grateful to be supported by the AIA sponsors, and the advertising and media industry, in celebrating the achievements of our graduates and maximising their employment opportunities," Ms Hertz said.

"Even when members of the industry change careers or employers, they still find a way to support RMIT."

The top students from each year level were recognised with a range of industry-sponsored awards, each valued at least $500.

The AIA Most Outstanding Graduate Award was won by Alexander Little, who also took home the Bundy Agency "Creative Techniques in Advertising" Award and the 3AW Fairfax Radio "Advertising Campaign Presentation" Award.

The John Clemenger Memorial Award for the Most Outstanding First Year Student was presented to Rebecca Bladon.

Ms Bladon also won the ZenithOptimedia "Advertising Media Research" Award, the Outsource My Marketing "Advertising Production" Award and the John Sexton Memorial Award for Advertising Media Planning.

The TAFE Advertising program at RMIT has been running for more than 50 years, with the partnership between RMIT and the AIA now in its third decade.

Last year, 50 students graduated with the Advanced Diploma of Advertising from RMIT.

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