16 June 2010
E-book reveals the hidden world of PR
Adjunct Professor Noel Turnbull shares his insights on PR in a free e-book.
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A free e-book gives an insider’s view into the world of public relations, with insights for students, practitioners and anyone interested in the techniques used by the industry to influence what you think, what you buy and who you vote for.
How PR works… but often doesn’t is the latest publication from forty-year industry leader, author and RMIT University School of Media and Communications Adjunct Professor Noel Turnbull.
Adjunct Professor Turnbull said: "I have been very lucky in my career and the book is a small way of giving something back.
"E-books make publishing available to everyone.
"They are ideal for books with a limited market and they are a lot cheaper for students than printed ones.
"I am honoured and delighted to be an Adjunct Professor at RMIT University because it’s an opportunity to help the next generation of communications people."
Mr Turnbull established the company, initially known as Turnbull Fox Phillips and then as Turnbull Porter Novelli, which became Australia’s largest public relations consultancy.
He was TPN’s CEO, Chairman and later a Porter Novelli International Global Director until his retirement.
His publications include, A History of Port Melbourne (Oxford University Press); The Millennium Edge (Allen & Unwin); a chapter on Government PR in Government Communication in Australia (Cambridge University Press); a chapter on corporate reputation in Marketing in the Board Room; and numerous journal and other articles.
He is an honorary Doctor of Communication (RMIT University) and Fellow of both the Public Relations Institute of Australia and the Australian Institute of Company Directors.