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Student Profile: Silvia Seibold

Silvia Seibold

Marketing Manager, BMW Group Australia - Current DBA student

Current DBA student
Marketing Manager, BMW Group Australia

“The DBA program is a tremendous opportunity to expand my personal and professional knowledge. It broadens my academic skills and makes me think of new ideas and directions in my business environment.

I find the combination of both course work and research really inspiring and enriching. My peers have various backgrounds and see things from different angles. Therefore the interaction with the group about my research and other business topics is very useful. Of course, there are deadlines for assignments and presentations. You have to know how to manage it and remain effective.”

Silvia Seibold is working for BMW Group Australia as Marketing Manager for Events and Sponsorships. Prior to joining the company in Australia, Silvia was Marketing Manager for International Events and Exhibitions at BMW AG in Munich. She has also worked as Account Manager for the international advertising company Ogilvy & Mather in Frankfurt. Her further experience includes the management of global events for Porsche and Audi whilst working for a leading event marketing agency in Germany. She is fluent in German, English and French and competent in Spanish and Portuguese. Silvia has started the DBA program at RMIT University in 2005.

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