Visual Merchandising is the art of combining good design with product, environment, and space to create stimulating and engaging spatial displays that encourage the sale of a product or service. It has become an important and essential component in the design of retail, exhibitions, events, and photo styling.
Many elements can be used by visual merchandisers in the process of designing and creating displays, including colour, lighting, space, photography, and also sensory inputs such as smell, touch, and sound, along with the use of technologies such as digital displays and interactive installations.
RMIT’s Visual Merchandising program is where creativity meets commercial design. The program has strong industry links and draws vitality from its current and graduate students. Our is a ‘hands-on’ design based curriculum and is monitored and delivered by professional visual merchandisers and practicing professionals.
For further enquiries email: design.tafe@rmit.edu.au
Programs and courses
Program Guide C5235: Diploma of Visual Merchandising
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