Carmine Sellitto

Email: carmine.sellitto@vu.edu.au
Phone: 61 03 9688 4341
Fax: 61 03 9688 5024
PhD Graduate in the Knowledge Management Research Group

Personal web page

A Winery E-Business Practice Model: A Study Of Internet Adoption By Victorian SME Wineries

This study examined the use of the Internet and e-business in Victorian wineries in order to identify the adopters (innovators and early adopters) and non-adopters (laggards or resistors) on the basis of Rogers' Diffusion Theory paradigm. Barriers to the use of e-business will be determined to identify the areas that the industry needs to address so as to facilitate an increased rate of uptake of this process. The benefits from the successful use of e-business will also be identified based on Rogers' early adopters allowing a model to be developed indicative of the most effective use of e-business within the industry. Industry data analysis (quantitative) will be undertaken and gathered by analysing wine industry directories and by surveys of all participants. The case study was the tool used to collect qualitative data.

The study was significant in that an e-business model within the industry has not been developed, although wineries are already utilising the Internet as part of their normal business practice.

Published papers

Copies of the following are available from the author:

Sellitto C. and Martin B. (2003). Leonardo’s Vineyard: A Case Study of Successful Internet Adoption by an SME Australian Winery. Proceedings of the 4th International WE-B Conference: e-Business and Information Systems (CD-ROM). 24-25 November 2003. Perth Western Australia. Edith Cowan University (ISBN 0-7298-0543-3). pp. 1-6.

Sellitto C. and Martin B. (2003). Web Site Adoption: A Study of 107 Victorian SME Wineries. Proceedings of the 9th Ninth Australian World Wide Web (AusWeb) Conference. 5-9 July 2003. Sanctuary Cove, Queensland. pp. 23-32.

Sellitto C. (2002). Perceived Barriers to Internet Adoption: A Study of Regional Wineries. Proceedings of the 13th Australasian Conference on Information Systems: Enabling Organisations and Society Through Systems. 4-6 December 2002. Melbourne. Victoria University. pp. 13-22.

Sellitto C. (2002). Perceived Benefits of Internet Adoption: A Study of the Victorian Regional Wineries. Proceedings of the 4th Information Technology in Regional Areas (ITiRA) Conference. 27-29 August 2002. Rockhampton, Queensland. pp. 319-328.

Sellitto C. and Martin B. (2002). Wineries and the Internet: A Study of the Victorian Wine Cluster and the Degree of Internet Adoption. Proceedings of the 4th Information Technology in Regional Areas (ITiRA) Conference. 27-29 August 2002. Rockhampton, Queensland. pp. 329-338.

Sellitto C. and Martin B. (2002). Winery Internet Transactions: Online Wine Sales as an Effective Means of Maximising the Wine Equalisation Tax (WET) rebate? Proceedings of the 3rd International WE-B Conference: E-conomy, From Here to Where? CD-ROM. 28-29 November 2002. Perth Western Australia. Edith Cowan University. pp. 1-13.

Sellitto C. and Martin W. (2001). Internet Diffusion in the Victorian Wine Cluster: Wineries are the Laggards in Proceedings of the 4th Western Australian Workshop for Information Systems, (eds Letch N. and Dixon M.), Perth, WA, 25 November 2001, pp. 1-13.

Sellitto, C. (2001). Developing an E-commerce Best Practice Model for Victorian Wineries: An Agenda for Research, in Proceedings of the 2nd International We-b Conference, (eds Burn J. and Stoney S.), Perth, WA, 29 - 30 November 2001, pp. 128-138.

Working papers

Sellitto C. (2002). Report of the Victorian Wine Industry Survey.Note: A selectively edited version of this report titled New Research Shows Small Wineries Missing Net Benefits appeared in the July 2002 edition of Wine Victoria the newsletter of the Victorian Wine Industry Association.

Carmine Sellitto, (October 2001). Questionnaire for the Victorian Wineries Internet Survey