RMIT’s MBIT SIM alumni contemplate “Brain Conditioning”

Unlike many programs offered at the Singapore Institute of Management, academics that teach into RMIT’s Master of Business (Information Technology) continue to engage their alumni in professional development activities long after graduation. One of the devices used is a book club that regularly meets to discuss pertinent publications.

Associate Professor Barry McIntyre is the principal organizer. Barry seeks to be an “idea virus”. “I do it because we need to continue to foster our alumni’s interest in enquiry and evidence-based practice. Moreover, the titles we choose prompt some fun as well as serious thinking. Such work also helps build the RMIT brand.”

Recently, this alumni group met to explore the ramifications of Norman Doidge’s excellent account of developments in Neuroscience, ”The brain that changes itself”.

At first glance, some might ask what relevance such a title has to business and information systems? Barry, however, soon demonstrated that appreciating the findings of current neuroscience has ramifications for us all. MB(IT) alumni were introduced to the principles that show how cognitive functioning can be restored and improved. In addition, he showcased some of the best-validated software that can improve speed of cognitive processing and memory as well as driving skills. As Barry notes, “Once you have a better idea of how your brain works and therefore what is needed to acquire skills and to sustain your performance, you are well placed not only to help yourself but others in the various life roles we all perform.”