Professor Beverland is a qualitative researcher focused on doing world-class research with an impact on relevant stakeholders. He has won several research and teaching awards (for his course in brand management), written four books, received five ARC grants, supervised over a dozen PhD students to successful completion, and produced numerous journal articles and conference papers. Michael has previously taught at University of Bath (UK), University of Melbourne, Monash University, and Unitec: Institute of Technology (NZ). He gained his PhD at the University of South Australia.
Professor Beverland has been a regular contributor to the Australian and UK media particularly on branding, shopping behaviour, political campaigns, and manufacturing policy. His current book Redesigning Manufacturing outlines a future blueprint for the revival of manufacturing in post-industrial nations. Michael is available as a supervisor and is seeking honours and PhD students interested in the topics outlined below (he is prepared to supervise cross disciplinary and multi-method PhD’s but prefers qualitative methods).
Full list of Professor Beverland's publications is available on Google Scholar.
Research, supervision and teaching areas:
- Transitioning to sustainable practice: how do we enable consumers, business buyers, and organizations to transition to more sustainable behaviours. Particularly interests relate to large climate change contributors including agriculture and diet (decreases in meat consumption), energy use (adoption of new innovations), building materials, and transport (cycling and public transport).
- Design driven innovation: The nexus between design thinking and marketing practice, including the brand benefits of design thinking, the relationship between marketers and designers in new product development, design capabilities, and design driven innovation remains under researched. Design innovation and sustainability and the role of design thinking and marketing education are also of interest.
- The revitalization of manufacturing and making: understanding modern manufacturing practice as well as more recent developments such as 3D printing / additive manufacturing, the maker movement, and the revitalization of craft.
- Brand management: brand authenticity, the managerial practices behind long term brand success and other topical areas including brand crisis management, branding and entrepreneurship, branding and share-market behaviour, and brand protection.
- Consumer culture: brand culture, national identity, subcultures of consumption, and consumer practices. Michael has particular interests in macromarketing related topics (social practice and behaviour change), and practices related to authenticity (such as authentic wine), and the revival of analogue technologies such as camera film, vinyl records, and electronic music.
- BUSM4184 Luxury Business Management
- PhD (Business and Management, University of South Australia)
- MCom (Hons. Management Studies, University of Auckland)
- DipCom (International Business, University of Auckland)
- BCom (University of Auckland)
- Beverland, M.,Gemser, G.,Karpen, I. (2017). Design, consumption and marketing: outcomes, process, philosophy and future directions In: Journal of Marketing Management, 33, 159 - 172
- Healy, M.,Beverland, M. (2016). Being sub-culturally authentic and acceptable to the mainstream: Civilizing practices and self-authentication In: Journal of Business Research, 69, 224 - 233
- Chung-Moya, E.,Beverland, M.,Farrelly, F. (2016). Exploring voids and consumer addiction In: Rediscovering the Essentiality of Marketing, Springer International Publishing, Switzerland
- Beverland, M.,Micheli, P.,Farrelly, F. (2016). Resourceful sensemaking:overcoming barriers between marketing and design in NPD In: Journal of Product Innovation Management, 33, 628 - 648
- Napoli, J.,Dickinson-Delaporte, S.,Beverland, M. (2016). The brand authenticity continuum: strategic approaches for building value In: Journal of Marketing Management, 32, 1201 - 1229
- Beverland, M.,Dobele, A.,Farrelly, D. (2015). The viral marketing metaphor explored through Vegemite In: Marketing Intelligence and Planning, 33, 656 - 674
- Beverland, M.,Nielsen, B.,Pryce, V. (2015). Redesigning manufacturing: remaking the business of making in the UK, Palgrave Macmillan, United Kingdom
- Beverland, M.,Wilner, S.,Micheli, P. (2015). Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity In: Journal of the Academy of Marketing Science, 43, 589 - 609
- Sands, S.,Oppewal, H.,Beverland, M. (2015). How in-store educational and entertaining events influence shopper satisfaction In: Journal of Retailing and Consumer Services, 23, 9 - 20
- Beverland, M. (2014). Building brand authenticity In: The Definitive Book of Branding, Sage Publications, United Kingdom
- Can commerce be authentic? Developing and testing consumer-based measures of brand authenticity. Funded by: ARC Discovery 2009 from (2009 to 2009)
1 PhD Completions6 PhD Current Supervisions