Julie Bilby is program manager for the Bachelor of Communication (Advertising). She course coordinates and teaches a number of courses in the degree, including Creative Advertising and Advertising Foundations and Introduction to Advertising.
Before turning to academia, Julie worked for many years as an art director across the advertising and publishing industries. She also has experience as a production manager in educational publishing. She maintains close ties with the advertising industry and is very interested in the relationship between the industry and academia.
Julie recently graduated from RMIT with a PhD in Marketing. Her research focuses on advertising creativity in China and explores both the views of advertising practitioners and responses of Chinese consumers to ad creativity.
Her ongoing research interests include advertising creativity, consumer creativity, global communication, creativity and advertising in Asia (particularly China).
Doctor of Philosophy, RMIT University
Thesis: Advertising creativity in China: An examination of Chinese industry perceptions and consumer responses to advertising creativity
Master of Business (Marketing), RMIT University
Minor thesis: An investigation of alternatives to invasive fundraising techniques for nonprofit organisations in Australia
Bachelor of Arts (Visual Communication), RMIT University
- Bilby, J.,Reid, M.,Brennan, L. (2016). The future of advertising in China: Practitioner insights into the evolution of Chinese advertising creativity In: Journal of Advertising Research, , 245 - 258
- Bilby, J. (2012). Advertising creativity in China: the moderating effect of cultural uncertainty avoidance on consumers' need for cognitive closure In: Altitude: An e-journal of emerging humanities work, 10, 1 - 11