Professor Francis Farrelly
Director, Honours Program
Director, Honours Program
COBL | School of Economics, Finance, and Marketing
Consumer Culture Insights Group
Email: francis.farrelly@rmit.edu.au
Phone: +61 41736 7557
Campus: Melbourne City
Bachelor of Business (Honours Program)
COBL | School of Economics, Finance, and Marketing
Consumer Culture Insights Group
Email: francis.farrelly@rmit.edu.au
Phone: +61 41736 7557
Campus: Melbourne City
Bachelor of Business (Honours Program)
As a Professor of Marketing at RMIT University, I am the Director of the Bachelor of Business Honours Program. My approach to teaching marketing and carrying out research has always been to merge theory and practice.
I have been fortunate to be mentored by exceptional Professors. Most particularly Emeritus Professor Stephen Greyser of the Harvard Business School who emphasised the need to do research that had practical relevance.
With that in mind, during my career i have carried out research with a practical focus and that, coupled with work at high levels industry that has also continued throughout my career, has enabled me to bring rich context and practical examples to my teaching.
I have also sought to do research that interests me, that includes for example work in the surf, car, fashion, music and sport industries on topics such as branding, new product development, and innovation. I have also sought to develop research and work in industry that has national and international relevance. For example work that i have completed on sports fans and building sports brands, I presented to Marketing directors and CEO's of sports organisation such as the NBA, the Olympics, The NFL, the NHL, and the NBL and with other brands involved in sport and recreation, such as Nike and Rip Curl.
My PhD (in the area of sport sponsorship) was funded by the Australian Football League.
Francis has worked with industry for over twenty years carrying out consumer and managerial research and developing marketing strategy, communications and providing other marketing related services for organisations ranging from the Australian Football League and various professional sports clubs nationally and internationally, and organisations such as the ANZ, Telstra, the NBL, the TAC, Rip Curl, Westpac, Telstra and firms such as Mercedes Benz, BMW, Herbert Smith Freehills, and Jaguar Landrover based on his work with the Destination Group of Companies. Francis has also worked on major international projects, for example in the case of major sponsors (Coca Cola, Lloyds Bank) of the London Olympics. He has also carried out research and written whitepapers as part of the Prime Ministers taskforce on Innovation, involving business capability building, branding, and the Place brand. It also included evaluating major multi-million investments to grow the Australian artisanal food sector.
I have published his work in leading journals such as the Journal of Marketing, the Journal of Consumer Research, Annals of Tourism Research, The Journal of Product Innovation Management, and the Harvard Business Review. My research interests cover Marketing Strategy, Place Identity and Place Branding, Innovation, and Consumer Insights. I have presented my research at leading Institutions such as The London School of Economics and The Harvard Business School.
Consumer Insights, Marketing Strategy, Branding, Innovation, Tourists, Tourism, and Place
Publications
Grants
Awards
Currently supervising two PhD students, one in the area of icons, and the other as it relates to status.
Annals of Tourism Research, 79, 32-37
Farrelly, F., Kock, F., & Josiassen, A. (2019).
Journal of Marketing, 83(3), 72–90
Gebhardt, G. F., Farrelly, F. J., & Conduit, J. (2019).
Journal of Consumer Research, 36(5), 838–856
Beverland, M. B., & Farrelly, F. J. (2010).
The Destination Group of Companies, $50,000
Funding: $35,000; ARC Discovery DP0985178
with Professor Mike Beverland (lead), Dr Julie Napoli, and Dr Sonia Dickinson
Funding, $100,500, ARC Discovery DP0664943
with Professor Pascale Quester (Lead), Professor Mike Beverland, and Professor Steve Kates
Professor Farrelly has also received a range of Category Three funding projects. For example, one involved research and strategy development to redesign the communications strategy with the Transport Accident Commission as part of Road Safety Campaign Strategy.
As well as series of research led teaching grants:
Award date: 2019
Recipients: Francis Farrelly
Award date: 2019
Recipients: Francis Farrelly
This was awarded for research-led teaching.
Award date: 2009
Recipients: Francis Farrelly
Francis has discussed his research and provided articles in newspapers, magazines and trade press (e..g The Australian, Sydney Morning Herald, The Age, Business Review Weekly, Marketing Magazine); on television (Channel 9 TV; ABC TV), and radio (e.g. The Drum, the ABC, Drive, Radio National).
A series of four recent articles published in Marketing Magazine on Disruption in the Automotive Industry were the most read feature stories on the platform for the year.
Acknowledgement of Country
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.
Acknowledgement of Country
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.
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