Gerda has over 15 years of experience in the development and provision of bachelor and master courses in the field of strategy and innovation management. Her focus has been on management within the creative industries. She has taught on this topic at both business schools and design schools (master level). Her current teaching at RMIT is focused on strategic management of design (master level).
Dr Gemser is a recognized researcher within the field of design and innovation management in the creative industries. She has been a visiting scholar at leading research universities, including The Wharton School, University of Pennsylvania (US) and Saunder School of Business, The University of British Columbia (Canada). In the last 15 years, she has held (assistant and associate) professorships at different Dutch universities including Erasmus University and Delft University of Design. Currently she is one five international Professors of Design appointed by RMIT to further strengthen the University's leadership and expansion of design research. Her professorship is focused on the interface between business and design. For 50% she is appointed by RMIT’s College of Business (School of Finance, Economics & Marketing), for 50% by RMIT’s Design Research Institute.
Her research interests can be clustered into two major themes. The first theme is management of design. In the context of this theme Gerda investigates, from a business perspective, how companies can create value by investing in design and what strategies are best suited to optimizing the payback from design investments. The second theme is value creation and value appropriation in the creative industries. In the context of this theme, Gerda examines why specific creative firms or creative products are more successful than others. In her research, Gerda employs qualitative and quantitative research methods, depending on what is most appropriate.
Gerda has published in leading management and design journals such as Organization Science, Organization Studies, Journal of Management, Long Range Planning, Journal of Product Innovation Management, and Design Studies. Her work has been presented at over 60 leading management and design conferences.
Research projects and funding
Much of Gerda’s research on design management has been funded by, and/or performed in cooperation with European governments and design associations. An example is a Dutch research program on designing product-service systems (CRISP), a program of in total 20.3 million Euros, which she helped to initiative and develop.
Her research on design effectiveness has helped the design sector to gain acknowledgement as an important force for national economic growth. Gerda’s recognition in the field is confirmed through invited presentations and memberships on advisory/review committees for design (effectiveness) conferences.
- PhD in Management, Rotterdam School of Management, Erasmus University Rotterdam, 1996
- M.Sc., European Studies (Economics), University of Amsterdam, 1991
- Candi, M.,van den Ende, J.,Gemser, G. (2016). Benefits of customer codevelopment of new products: the moderating effects of utilitarian and hedonic radicalness In: Journal of Product Innovation Management, 33, 418 - 434
- Micheli, P.,Gemser, G. (2016). Signaling strategies for innovative design: a study on design tradition and expert attention In: Journal of Product Innovation Management, 33, 613 - 627
- Situmeanga, F.,Gemser, G.,Wijnberg, N.,Leenders, M. (2016). Risk-taking behavior of technology Firms: The role of performance feedback in the video game industry In: Technovation, , 1 - 13
- Kuijken, B.,Gemser, G.,Wijnberg, N. (2016). (In Press) Effective product-service systems: A value-based framework In: Industrial Marketing Management, , 1 - 9
- Tabeau, K.,Gemser, G.,Hultink, E.,Wijnberg, N. (2016). Exploration and exploitation activities for design innovation In: Journal of Marketing Management, , 1 - 24
- Calabretta, G.,Gemser, G.,Wijnberg, N. (2016). (In Press) The Interplay between Intuition and Rationality in Strategic Decision Making: A Paradox Perspective In: Organization Studies, , 1 - 37
- Gemser, G.,De Bont, C. (2016). Design-related and design-focused research: A study of publication patterns in design journals In: she ji The Journal of Design, Economics, and Innovation, 2, 46 - 58
- Tabeau, K.,Gemser, G.,Oberdorf, J. (2016). Creating process understanding: design practices and abilities In: Strategic design: Eight essential practices every strategic designer must master, BIS, Amsterdam, The Netherlands
- Kuijken, B.,Leenders, M.,Wijnberg, N.,Gemser, G. (2016). The producer-consumer classification gap and its effects on music festival success In: European Journal of Marketing, 50, 1726 - 1745
- Calabretta, G.,Gemser, G. (2015). Integrating design into the fuzzy front end of the innovation process In: Design thinking : new product development essentials from the PDMA, John Wiley and Sons Inc, United States
3 PhD Current Supervisions and 1 Masters by Research Current Supervisions