Leah supervises PhD and Masters by Research candidates in the areas of media, communication, journalism, public relations and marketing.
Prior to taking on her current position at RMIT University, Leah taught in the multidisciplinary areas of Digital Media, Public Relations, Communication, Journalism, Media and Marketing at the universities in China and Australia. During this time, she was appointed to build and develop a new program called Internet and New Media for universities in China. Leah holds a PhD in Media and Communication awarded at Macquarie University in Sydney.
Her key research areas are in Digital Media, Destination Branding, Disaster Communication, and New Business Models and Platforms for TV Program Development. Leah's research specialities also straddle the transdisciplinary realm constituted by inquiries into marketing, journalism, and media representation. She has a record of over twenty-three published academic reports, and ten peer-reviewed research grants; and has led and completed projects on behalf of educational, commercial and public sectors.
Leah is actively engaged with professional bodies. She has served as a consultant, researcher, and journalist for the organisations including CoreLogic RP Data, the Guangdong Television Corporation, the Australian Broadcasting Corporation, and Shantou Television Corporation. She has collaborated with the above organisations in industry-based projects and media product production.
Projects and grants
As Chief or Principal Investigator:
2015 – Online Mortgage Loan Analysis and Mobile Marketing Strategies; $7725
2015-2018 – Disaster and Emergency Management in the Mobile Age; $20,000
2014-2015 – User Behaviours and Online and Offline TV Program Development at the Guangdong Radio & Broadcasting Corporation; $10,000
2015-2017 – Mobile Technology and Social Media in National Disaster Management; $8,000
2014-2015 – Branding Guangzhou Overseas in the New Digital Media Landscape; $6,000
2013-2015 – Internet and New Media Research Methods; $2,000
2014-2015 – Introducing Talents from oversea universities to China, $12.000
2013-2014 – Use of Social Media in Communicating Mining Disasters to the Public: $12,000
2013 – Program of Introducing Talents of Discipline to University; $6,000
2009 – Macquarie University Postgraduate Research Fund; $4,000
2006-2007 – Strategies for Guangdong TV Broadcasters to Compete with Hong Kong TV Broadcasters; $4,000
As Associate Investigator:
2013-2016 – Enhancement of Journalism's Degree Program in the New Media Age; $70,000
2014-2015 – Promoting and Practising the President Xi's Socialist Core Values via Online Platforms
2014-2016 – Production of a TV Show Based on Linda Thomson's Harry the Hypno-potamus
2011-2014 – Internet Use and Addiction among University Students in Guangzhou and Hong Kong
2012-2013 – Public Opinion towards China in "We" Media
2011 – The Pacific Media Assistance Scheme at the Australian Broadcasting Corporation
2009-2010 – Public Opinion towards China in Australia
2009-2010 – The WOK Cooking Show, Condon Entertainment Company, Sydney
Conferences and presentations
- Advancing Social Cohesion-Towards a National Compact Conference
- ADMA's Festival of Marketing, Media, Analytics and Advertising
- The 2014 ANZCA Conference
- 2014 Guangdong Internet Conference
- Traditional Enterprise Transformation and E-Commerce Summit Forum
- Media Convergence and Development of the first Summit Forum
- China New Media Communication Association Annual Conference
- China International Cultural Trading Conference
- The First National Conference for Internet and New Media
- The Sino-UK Higher Education Symposium on Creative Media Industry
- Annual International Conference on Communication and Mass Media
- International Conference for Literary Journalism Studies
- International Conference of the International Association for Intercultural Communication Studies
- The 2009 AEJMC Annual Convention
- The ICA conference on Journalism in the 21st Century
- The 2009 ANZCA Conference
- The conference on the Changing World of International News in the 21st Century
- The Fourth Macquarie-Tsinghua Graduate Workshop
- International Communication Conference at Communication University of China
- The Third Tsinghua & Macquarie Graduate Workshop
2015 – Tiger Project Researcher, CoreLogic RP Data, Sydney
2013-present – Consultant, Guangdong Broadcasting Corporation, Guangzhou
2010-2011 – Consultant, Condon Entertainment Corporation, Sydney
2009-2011 – Research and intern experience, Australian Broadcasting Corporation, Sydney, Melbourne
2002-2005 – Journalist and analyst, Shantou Broadcasting Corporation, Shantou
Commercial and Government Reports
2015, "Online Mortgage Loan Analysis and Mobile Marketing Strategies": For CoreLogic RP Data, Sydney.
2015, "Online and Offline TV Program Development in the Digital Media Age Research Report ": For Guangdong Radio & Broadcasting Corporation, Guangzhou.
2015, "Strategies for Promoting the Image of Guangzhou Overseas Through the New Media": For The Government of Guangzhou.
2010, "Public Opinion towards China in Australia": For the Centre for International Communication Study, Publicity Research Overseas, Beijing.
- Li, X. (2015). Exercising soft power: China's self-portrayed and perceived images in the early twenty-first century In: China and the world: Theatres of Soft Power, Communication University of China Press, Beijing, China
- Li, L.,Cai, X. (2015). Strategies for promoting the image of Guangzhou overseas through the new media In: Blue Book of Guangzhou, Social Sciences Academic Press, China
- Li, X. (2014). Social networking websites: The myth of internet addiction in university students In: Proceedings of the Australian and New Zealand Communication Association Conference (ANZCA 2014), Melbourne, Australia, 8 - 11 July 2014
- Li, X. (2014). Involvement of social media in disaster management during the Wenchuan and Ya'an earthquakes In: Asian Journal for Public Opinion Research, 1, 249 - 267
- Li, X. (2012). Images of China: A comparative framing analysis of Australian current affairs programming In: Intercultural Communication Studies, 21, 173 - 188
- Li, X. (2012). Framing China and the United States: A case study of the Australian broadcasting corporation's Current Affairs television program in the 21st century In: International News in the Digital Age: East-West Perceptions of A New World Order, Routledge, United Kingdom
1 PhD Current Supervisions