- Social Marketing and behavior change: aging consumers, consumer financial welfare, health and food consumption, alcohol moderation strategies.
- Product innovation and management: consumer fanaticizing and product adoption, IT tool use and project success, open innovation and product innovation success, NPD success factor in SMEs.
- Integrated marketing communication and its influence on brand and campaign performance.
- Program Director, Master of Marketing, School of Economics, Finance and Marketing.
- Teaching postgraduate and undergraduate product innovation management. .
- Co-supervise 6 PhD candidates in the areas of co-creation and employee motivation, absorptive capacity and innovation, family violence and money, obesogenic households, consumer fantasy and product adoption, networks and biotech commercialization.
- PhD in Commerce. Department of Marketing, University of Otago, Dunedin, New Zealand
- Post Graduate Diploma in Marketing Management. Department of Marketing, University of Otago, Dunedin, New Zealand
- Bachelor of Commerce. Department of Marketing, University of Otago, Dunedin, New Zealand
- Trade Certificate in Retail Butchery. Christchurch Polytechnic, New Zealand
Professor Reid has an active role in both industry and academic bodies. He has been appointed as track Chair for various conferences including Academy of Marketing Science conference (Social Marketing track), and Australia and New Zealand Marketing Academy (Retailing strategy).
- Director. Product Development Management Association’ (Australia).
- Member ‘Product Development Management Association’ (International)
- Member European Institute for Advanced Studies in Management (EIASM)
- Member of ‘Academy of Marketing Science’ (International)
- Member of ‘Australia and New Zealand Marketing Academy’ (Australia/NZ)
- Reid, M.,Hultink, E.,Marion, T.,Barczak, G. (2016). The impact of the frequency of usage of IT artifacts on predevelopment performance in the NPD process In: Information and Management, , 1 - 13
- Marion, T.,Reid, M.,Hultink, E.,Barczak, G. (2016). The influence of collaborative IT tools on NPD In: Research-Technology Management, 59, 47 - 53
- Chao, C.,Reid, M.,Hung, Y. (2016). Vicarious innovativeness or vicarious learning: The role of existing vicarious innovativeness in new product purchase intentions In: Australasian Marketing Journal, 24, 87 - 92
- Kopanidis, F.,Robinson, L.,Reid, M.,Uy, C. (2016). Can we see a difference? the influence of consumer characteristics on regular and premium store brand usage In: Rediscovering the Essentiality of Marketing, Springer International Publishing, Switzerland
- Rahman, K.,Karpen, I.,Reid, M.,Yuksel, U. (2015). Customer-to-customer interactions and word of mouth: Conceptual extensions and empirical investigations In: Journal of Strategic Marketing, 23, 287 - 304
- Luxtona, S.,Reid, M.,Mavondo, F. (2015). Integrated marketing communication capability and brand performance In: Journal of Advertising, 44, 37 - 46
- Reid, M.,Worsley, A.,Mavondo, F. (2015). The obesogenic household: Factors influencing dietary gatekeeper satisfaction with family diet In: Psychology and Marketing, 32, 544 - 557
- Kopanidis, F.,Robinson, L.,Reid, M. (2014). State of inertia: Psychological preparation of single Australian and UK baby boomer women for retirement housing change In: Journal of Women and Aging, 26, 280 - 297
- Reid, M.,Thompson, P.,Mavondo, F.,Brunsø, K. (2014). Economic and utilitarian benefits of monetary versus non-monetary in-store sales promotions In: Journal of Marketing Management, 31, 247 - 268
- Chao, C.,Reid, M.,Mavondo, F. (2013). Global consumer innovativeness and consumer electronic product adoption In: Asia Pacific Journal of Marketing and Logistics, 25, 614 - 630
- Drinking-Related Lifestyles: Development and implementation of lifestyle segmentation model for problem drinking interventions through improved media and message targeting. Funded by: VicHealth Innovation Grant Pre-2014 from (2010 to 2013)
- A Model and Segmentation of Household Obesogenicity in Australia.. Funded by: ARC Discovery 2009 from (2009 to 2013)
3 PhD Completions and 1 Masters by Research Completions9 PhD Current Supervisions