Dr Linda Robinson is a senior lecturer in RMIT's School of Economics, Finance and Marketing.
My research interests lies at the intersection of marketing, management and psychology, where I have a special interest in services and social marketing. Specifically my projects address the management of service teams and the links to the self-beliefs and motivations of service employees; retail services and category captains; the decision-making processes of under-resourced consumers; and the practices influencing household waste. I also work on a project in the area of co-creation of stakeholder value in the tourism industry. My research has attracted media attention, appearing in Marketing magazine and BOSS Magazine (AFR).
Grants and Awards
- 2013 RMIT School of Economics, Finance and Marketing Learning and Teaching Grant “Enabling work-ready postgraduates: Developing applied marketing research management skills” $4847.
- 2012 RMIT School of Economics, Finance and Marketing Research Award: Foula Kopanidis, Linda Robinson and Mike Reid for “State of inertia: Psychological preparation of single women for retirement” $5000.
- 2011 RMIT College of Business Early Careers Researcher Publication Scheme, $5000.00.
- 2011 RMIT School of Economics, Finance and Marketing Research Award: Foula Kopanidis, Linda Robinson and Mike Reid for “What do single female baby boomers fear? Planning for their post-retirement housing” $5000.
- 2010 RMIT Business Research Grant Seed Fund: Foula Kopanidis, Linda Robinson and Mike Reid for “The future of the Australian housing market: What is the impact of baby boomers segments” $7487.
- 2008 Fisher IMS & AMA SERVSIG Dissertation Proposal Competition – First Runner-Up
- 2006-2009 Australian Postgraduate Award (APA) Scholarship
Research Supervision Completions
Masters Research Project
- Natalie Duke (2013), “Stakeholder perceptions of the value of brand co-creation in regional tourism”
- Shan Chen (2011), “The Country of Origin and recommendation effects among Chinese consumers in the restaurant environment: A case study of wine purchasing behaviour”
- Prue Newton (2010) “Perspectives of Responsibility? Operational and Brand based Corporate Social Responsibility Initiatives”
- Xuedao Douglas Xiao (2009), “Packaging preferences of Asian snack food consumers in the AustralianTitle: Packaging preferences of Asian snack food consumers in the Australian Market”
My teaching is focused on marketing research. I have also taught in the areas of marketing management and strategy. Currently I am responsible for the coordination and/or teaching of undergraduate Market Research at both our Melbourne and offshore campuses. The overall objective of the course is to provide students with the capability to effectively plan and manage market research projects as well as conduct basic data analysis.
I also coordinate and teach the postgraduate Marketing Research course that focuses on developing marketing research management and strategy skills through a mix of case studies and practical implementation.
- PhD in Marketing, University of New South Wales, 2010.
Thesis topic: Retail Service Team Performance: The Role of Team Efficacy and Team Goal Orientation
- Bachelor of Commerce (First ClassHonours in Marketing), University of New South Wales, 2006.
Thesis topic: Leadership & Learning in Boundary-spanning Teams.
- Bucic, T.,Robinson, L. (2016). Motivational engagement in the marketing classroom: individual goal orientations and class climate In: Journal of Strategic Marketing, 25, 164 - 177
- Kopanidis, F.,Robinson, L.,Reid, M.,Uy, C. (2016). Can we see a difference? the influence of consumer characteristics on regular and premium store brand usage In: Rediscovering the Essentiality of Marketing, Springer International Publishing, Switzerland
- Kopanidis, F.,Robinson, L.,Shaw, M. (2016). ''I'm not old enough!'' Why older single women are not engaging in retirement planning services In: Rediscovering the Essentiality of Marketing, Springer International Publishing, Switzerland
- Kopanidis, F.,Robinson, L.,Reid, M. (2016). To stay or to go? Postretirement housing choices of single baby boomer women In: Journal of Women and Aging, , 1 - 11
- Le, D.,Dobele, A.,Robinson, L. (2015). Word-of-mouth effects on student choice behaviour: The dual-process conceptual framework In: 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing, Sydney, Australia, 30 November - 2 December, 2015
- Nguyen, L.,Westberg, K.,Stavros, C.,Robinson, L. (2015). The influence of extended family on high involvement purchases in emerging economies: Tensions with tradition In: Innovation and Growth Strategies in Marketing, 2015 ANZMAC Conference, Sydney, Australia, 30 November - 2 December 2015
- Dobele, A.,McMurray, A.,Robinson, L.,Gupte, P.,De Silva, A. (2015). Traditional PhD vs. Contemporary PhD: have we lost our way? In: Proceddings of The Art and Science of Marketing Education: Marketing Management Association Fall Educators' Conference, Puerto Rico, United States, 14-16 September 2015
- Stubee, G.,Kopanidis, F.,Robinson, L. (2014). Young female consumers and the decision-making process for retirement planning: an exploratory study In: Proceedings of the Annual ANZMAC Conference 2014, Brisbane, Australia, 1-3 December 2014
- Robinson, L.,Rahman, K.,Paronetto, M. (2014). Consuming design in the marketing classroom In: Proceedings of the Annual ANZMAC Conference 2014, Brisbane, Australia, 1-3 December 2014
- Lien, N.,Westberg, K.,Stavros, C.,Robinson, L. (2014). The impact of extended family on consumer decision making: a conceptual framework In: Proceedings of the Annual ANZMAC Conference 2014, Brisbane, Australia, 1-3 December 2014
5 PhD Current Supervisions