- Dr Stavros’ research framework has largely focused on the sport management and marketing area, a field that has shown considerable academic development in recent years and in which he has developed an international reputation. He also has a strong interest in marketing communication strategy; in particular the use of social media and the impact and development of societal marketing.
- Appointed as Deputy Editor of Sport, Business and Management: An International Journal in 2013, he has a scholarship of high level international publications across a variety of discipline areas. These include leading journals, international books and major conferences.
- Dr Stavros has a renowned passion for teaching and innovation, and has received numerous commendations for his contemporary approach, including awards at School, College and University level.
- He possesses a global understanding of marketing, particularly in the application of strategic concepts in communication and the development and function of marketing both through and of sport. At RMIT he fully developed the Sport Marketing unit, at the time one of the few offerings of such a subject anywhere in the world and is the coordinator of the various units in Marketing Communications offered by the University at campuses in Melbourne, Vietnam and Singapore.
- Aside from RMIT in Australia, he has taught for over two decades in both Singapore and Hong Kong and in recent years has facilitated numerous seminars at institutions in Europe. These include Reutlingen University (Germany), Lucerne University of Applied Sciences (Switzerland) and the acclaimed IESEG School of Management (France) where he has been a Visiting Professor since 2008.
- He established RMIT’s participation in the global L’Oreal Brandstorm Marketing competition, supervising RMIT teams between 2004 and 2011, where three teams won the Australian Final and one team finished runner-up in the International Final in Paris.
- Doctor of Philosophy (Marketing) - Griffith University
- Master of Business (Marketing) – RMIT University
- Bachelor of Business (Marketing) With Distinction – RMIT University
- Bachelor of Business (Accountancy) – RMIT University
- Dr Stavros has provided consulting services to a wide-range of national and international brands and has also provided assistance to community and government sectors.
- He frequently provides the media with insight on business topics, predominantly in the areas of branding, advertising and retailing. He has appeared on all major Australian television stations, numerous radio networks and a wide-range of leading newspapers and magazines, including as the “Program Marketing Expert“ on Radio 3AW’s Morning show with Neil Mitchell. His media contribution has been acknowledged by RMIT over a number of years with various commendations, including twice winning the University’s “Overall Media Star“ award.
- He has written to date over 100 full-page columns which appear on the last page of “Marketing“ magazine, the leading professional marketing publication in Australia. The column, which has run uninterrupted since 2005, provides a contemporary review of global marketing, communication and branding trends, offering opinion and analysis directed to marketing managers.
- Stavros, C.,Westberg, K.,Wilson, B.,Smith, A. (2016). Managing Behavior: Organizational and consumer perspectives on athlete transgressions In: Routledge Handbook of Sports Marketing, Routledge, New York, USA
- Meng, M.,Stavros, C.,Westberg, K. (2015). Engaging fans through social media: implications for team identification In: Sport, Business and Management: an international journal, 5, 199 - 217
- Cooper, T.,Stavros, C.,Dobele, A. (2015). ''Shut up and take my money!'' Engaging Facebook communities to build the brand narrative In: Proceedings of the 2015 Australia and New Zealand Marketing Academy Conference, University of New South Wales, Sydney, Sydney, Australia, 30 November - 2 December, 2015
- Nguyen, L.,Westberg, K.,Stavros, C.,Robinson, L. (2015). The influence of extended family on high involvement purchases in emerging economies: Tensions with tradition In: Innovation and Growth Strategies in Marketing, 2015 ANZMAC Conference, Sydney, Australia, 30 November - 2 December 2015
- Druce, A.,Dobele, A.,Camilleri, A.,Stavros, C. (2015). Psychosocial and Contextual Determinants of Word-of-Mouth Transmission: A Conceptual Framework In: Proceedings of the Australian and New Zealand Marketing Academy Conference (ANZMAC 2015), Sydney, Australia, 30 November - 2 December 2015
- Stavros, C.,Meng, M.,Westberg, K.,Farrelly, F. (2014). Understanding fan motivation for interacting on social media In: Sport Management Review, 17, 455 - 469
- Smith, A.,Stavros, C.,Westberg, K.,Wilson, B.,Boyle, C. (2014). Alcohol-related player behavioral transgressions: Incidences, fan media responses, and a harm-reduction alternative In: International Review for the Sociology of Sport, 49, 400 - 416
- Lien, N.,Westberg, K.,Stavros, C.,Robinson, L. (2014). The impact of extended family on consumer decision making: a conceptual framework In: Proceedings of the Annual ANZMAC Conference 2014, Brisbane, Australia, 1-3 December 2014
- McDonald, H.,Stavros, C. (2012). Entrepreneurial market leaders: Australian football league expansion through new team development In: Sports Entrepreneurship: Theory and Practice, Fitness Information Technology, West Virginia, United States
- Mitchell, H.,Stavros, C.,Stewart, M. (2011). Does the Australian football league draft undervalue indigenous Australian footballers? In: Journal of Sports Economics, 12, 36 - 54
- Exploring the use of sport-linked alcohol marketing via social media. Funded by: Foundation for Alcohol Research and Education Grant 2014 from (2014 to 2014)
- The identification of issues relating to the marketing orientation of managed funds. Funded by: Academic Research Grant from (2007 to 2007)
- Marketing of medical imaging services. Funded by: I-Med Network Research Project from (2006 to 2006)
Note: Supervision projects since 2004
1 PhD (pub) Completions5 PhD Current Supervisions
Marketing Communication and Strategy; Sport Marketing and Management; Relationship Marketing; Marketing Strategies; Social Media; Social Marketing; Branding; Advertising; Qualitative Research Methods.