Course Title: Stakeholder Relations and Emergent Media
Part A: Course Overview
Course Title: Stakeholder Relations and Emergent Media
Credit Points: 12.00
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
COMM1107 |
City Campus |
Postgraduate |
335H Applied Communication |
Face-to-Face |
Sem 2 2006, Sem 2 2007, Sem 2 2008, Sem 2 2009 |
COMM1107 |
City Campus |
Postgraduate |
345H Media and Communication |
Face-to-Face |
Sem 2 2010, Sem 1 2013, Sem 2 2019, Sem 2 2022 |
COMM1107 |
City Campus |
Postgraduate |
345H Media and Communication |
Face-to-Face or Internet |
Sem 2 2021 |
COMM1107 |
City Campus |
Postgraduate |
345H Media and Communication |
Internet |
Sem 2 2013, Sem 2 2014, Sem 2 2018, Sem 2 2020 |
COMM2217 |
City Campus |
Undergraduate |
335H Applied Communication |
Face-to-Face |
Sem 2 2006 |
Course Coordinator: Dr Jenny Robinson
Course Coordinator Phone: +61 39925 5049
Course Coordinator Email: jenny.robinson@rmit.edu.au
Course Coordinator Location: B009 F05 R044
Course Coordinator Availability: by appointment
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
Course Description
In this course you will explore challenges of using participatory media to enhance mutual understanding between organisations and their stakeholders.
You will explore how to manage the risks associated with working in the public domain of instant, interactive media, in an organisational communication context. You will also create a professional identity online, using emergent media platforms to engage with stakeholders.
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Objectives/Learning Outcomes/Capability Development
In this course you will develop the following program learning outcomes:
- Critically apply strategic communication theories and principles to complex problem solving in your professional practice.
- Critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, to extend and challenge knowledge and practice in communication.
- Master a body of knowledge and specific technical skills to progress your professional career within the contemporary media and communication arena.
Upon successful completion of this course you will be able to:
- Research emerging developments in participatory media within the context of the organisational environment.
- Critically analyse the ethical significance and reputation implications of using emergent media platforms within strategic communication.
- Design and present prototype participatory media projects.
- Critically reflect on applications of participatory media and recommend future possibilities to enhance organisation-stakeholder relationships.
Overview of Learning Activities
You will be engaged in learning that involves a range of activities both face-to-face and online such as workshops, tutorials, group and class discussion, class activities and individual research.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
The University Library has extensive resources for Communication students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/cat.php?cid=29911.
The Library provides guides on academic referencing: http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include presentations, projects and may be done individually and in teams.
Assessment Tasks
Assessment Task 1: Stakeholder engagement social content channel, 30% CLO1 and CLO2
Assessment Task 2: Digital stakeholder engagement project, 50%, CLO1, CLO3 and CLO4
Assessment Task 3: Reflective social content post, 20% CLO2 and CLO4
Feedback will be given on all assessment tasks.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.