Course Title: Business and Network Marketing
Part A: Course Overview
Course Title: Business and Network Marketing
Credit Points: 12.00
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG1209 |
City Campus |
Postgraduate |
625H Economics, Finance and Marketing |
Face-to-Face |
Sem 1 2006, Sem 2 2010, Sem 2 2011, Sem 2 2012, Sem 2 2013, Sem 2 2014, Sem 2 2015, Sem 2 2016, Sem 2 2017, Sem 2 2019, Sem 1 2020, Sem 1 2021, Sem 1 2022, Sem 1 2023 |
Flexible Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG1393 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JulDec2017 (KP6) |
MKTG1393 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JulDec2018 (KP4) |
MKTG1393 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JanJun2019 (All) |
MKTG1393 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JulDec2019 (All) |
MKTG1393 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JulDec2020 (TP4) |
MKTG1393 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JulDec2021 (KP5) |
MKTG1393 |
RMIT Online |
Postgraduate |
625H Economics, Finance and Marketing |
Internet |
JulDec2022 (KP5), JulDec2022 (All) |
Course Coordinator: Peter Walters
Course Coordinator Phone: Please contact via email
Course Coordinator Email: peter.walters@rmit.edu.au
Course Coordinator Location: Building 80
Course Coordinator Availability: By appointment via email
Pre-requisite Courses and Assumed Knowledge and Capabilities
Required Prior Study
• 008994 Marketing Management
• 008956 Marketing Communications
Course Description
The focus of this course is business and network marketing, looking at how value is created internally and through the network in order to compete effectively in business markets. This involves understanding the nature of value exchanges and the business relationships. In today’s competitive environment, effective relationships and value creation depends firms acting in networks of relationships between suppliers, distributors, customers and other stakeholders, in order to access or mutually develop key resources and competences.
The course is both descriptive and practically-based and provides you with the opportunity to investigate and analyse key strategies and activities in business markets.
Objectives/Learning Outcomes/Capability Development
-
On successful completion of this program you will be able to:
- Apply business marketing theories and models to analyse the behaviors and needs of organizational customers.
- Critically analyse and evaluate business relationships, networks, and business marketing strategy to develop business marketing solutions.
- Use a network approach to identify, develop and present marketing opportunities and solutions.
- Critically evaluate and discuss the links between core competences, value creation and value delivery to create integrated business marketing outcomes.
- Write about, discuss and present on business marketing phenomena and network marketing within the conventions of academic standards at a masters’ degree level.
Overview of Learning Activities
This course uses interactive weekly workshops combining class and group discussions, case analyses and presentations, and experiential marketing exercises with industry guests. Materials have been chosen for their relevance to building a body of applied knowledge.
Overview of Learning Resources
Various learning resources are available online through MyRMIT Studies\Canvas. The lecture notes and workshop notes are posted on Canvas.
Resources are also available online through RMIT Library databases and other facilities. Visit the RMIT library website for further details. Assistance is available online via our chat and email services, face to face at our campus libraries or via the telephone on (03) 9925 2020.
Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period.
Overview of Assessment
The assessment alignment list below shows the assessment tasks against the learning outcomes they develop.
Assessment Task 1: 20%
Linked CLOs: 1, 5
Assessment Task 2: 30%
Linked CLOs: 2, 4
Assessment Task 3: 50%
Linked CLOs: 1, 2, 3, 4, 5
Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.