Course Title: Biotechnology and Business

Part A: Course Overview

Course Title: Biotechnology and Business

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

BUSM2270

City Campus

Postgraduate

135H Applied Sciences

Face-to-Face

 Sem 2 2006,
Sem 2 2008,
Sem 2 2010

BUSM4724

Bundoora Campus

Postgraduate

171H School of Science

Face-to-Face

 Sem 2 2019,
Sem 2 2020,
Sem 2 2021,
Sem 2 2022,
Sem 2 2023

Course Coordinator: Dr Christopher Pillidge

Course Coordinator Phone: +61 3 9925 6001

Course Coordinator Email: christopher.pillidge@rmit.edu.au

Course Coordinator Location: 223.06.06

Course Coordinator Availability: Please email to arrange a meeting time


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

Through this course you will learn how to create, evaluate and validate compelling biotechnology value propositions and design a business model that will allow for entry into the marketplace. This will be founded on an understanding of the fundamentals of design thinking and entrepreneurship, including business strategies and tools needed to enhance performance and competitiveness in the biotechnology industry. You will learn about strategies and tools aligned with the current technology-driven business reality, addressing the need to continuously innovate as demanded by customers. This includes problem exploration and definition, industry analysis and customer research, ideation, prototyping, designing an appropriate business model, testing and iteration, and how to make an effective business pitch. 


Objectives/Learning Outcomes/Capability Development

This course contributes to the program learning outcomes for the following program(s): MC111 Master of Biotechnology. 

For more information on the program learning outcomes for your program, please see the program guide [link to handbook page].


On successful completion of this course, you should be able to:

  1. Describe the fundamentals and essentials of biotechnology entrepreneurship. 
  2. Examine biotechnology product innovation management including the principles of the Stage-Gate process for innovation management. 
  3. Systematically assess the viability of entrepreneurial opportunities through market research and industry analysis with an entrepreneurial mindset. 
  4. Evaluate a biotechnological product or venture by prototyping, testing and iterating the likely commercial viability. 
  5. Design a business model for commercialising an innovative biotechnological product or concept. 
  6. Design and deliver an effective business pitch. 


Overview of Learning Activities

 

You will be actively engaged in a range of learning activities such as lectorials, tutorials, practicals, laboratories, seminars, project work, class discussion, individual and group activities. Delivery may be face to face, online or a mix of both. 

You are encouraged to be proactive and self-directed in your learning, asking questions of your lecturer and/or peers and seeking out information as required, especially from the numerous sources available through the RMIT library, and through links and material specific to this course that is available through myRMIT Studies Course


Overview of Learning Resources

 

RMIT will provide you with resources and tools for learning in this course through myRMIT Studies Course. 

There are services available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.


Overview of Assessment

Assessment Tasks:

Assessment Task 1: Report 
Weighting 20% 
This assessment task supports CLOs 1 & 3 

Assessment Task 2: Report (Group assignment) 
Weighting 30% 
This assessment task supports CLOs 2, 4 & 5 

Assessment Task 3: Presentation (Group activity) 
Weighting 30% 
This assessment task supports CLOs 6 

Assessment Task 4: Case-study 
Weighting 20% 
This assessment task supports CLOs 3, 4 & 5 

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.