Course Title: Communication Design Entrepreneurship

Part A: Course Overview

Course Title: Communication Design Entrepreneurship

Credit Points: 12.00

Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
GRAP2280	City Campus	Postgraduate	335H Applied Communication	Face-to-Face	Sem 2 2009
GRAP2280	City Campus	Postgraduate	335H Applied Communication	Face-to-Face or Internet	Sem 1 2009
GRAP2280	City Campus	Postgraduate	335H Applied Communication	Internet	Sem 1 2007
GRAP2280	City Campus	Postgraduate	345H Media and Communication	Face-to-Face	Sem 1 2010, Sem 2 2010, Sem 2 2011, Sem 1 2012
GRAP2280	City Campus	Postgraduate	345H Media and Communication	Face-to-Face or Internet	Sem 1 2011, Sem 2 2012, Sem 1 2013, Sem 2 2013, Sem 1 2014, Sem 1 2015
GRAP2280	City Campus	Postgraduate	345H Media and Communication	Internet	Sem 2 2014

Course Coordinator: Russell Bevers

Course Coordinator Phone: +(61 3) 9925 3029

Course Coordinator Email: russell.bevers@rmit.edu.au

Course Coordinator Location: City campus

Pre-requisite Courses and Assumed Knowledge and Capabilities

None

Course Description

This is a core course in the Design Management major of the Master of Communication Design. The course is also offered as an elective in the Advanced Creative Practice major. The ultimate goal of the course is to help you develop the vision, recognise opportunities and execute your innovative ideas in creative design. Design agencies and other design practices are under pressure to ensure they remain competitive. At the same time, the revolutionary new design products and services of tomorrow must spring from one source - creative thinking, or more specifically - innovation. It follows that for an innovative idea to be commercialised in a competitive market, the idea must be championed or nurtured. Entrepreneurial approaches often make the success of a new design product or service possible. This course provides experiential-based learning and theoretical frameworks that will enable communication designers and design managers to navigate a successful course of action in a highly competitive marketplace

Objectives/Learning Outcomes/Capability Development

You will develop the following program capabilities in this course:

1) solve problems and manage the design process for successful outcomes, both individually and as a collaborative interdisciplinary team member;

2) recommend ways to integrate the principles of client service provision and strategic planning, with contemporary advertising and marketing practices;

3) assess your ongoing design practice as a reflective, professional practitioner with a global outlook; and

4) develop your leadership knowledge and skills for contemporary and emerging communication design practice..

Upon successful completion of this course, you will be able to:

1) investigate and interpret competitive threats in the global environment of commercial design;

2) systematically examine design solutions, in terms of successful innovation and commercialisation;

3) analyse and apply complex approaches to problem solving for design innovation and entrepreneurial thinking;

4) propose an innovative and realistic concept; and
5) evaluate strengths and weaknesses in the concept proposed and recommend improvements

Overview of Learning Activities

The course will either take a blended learning approach in its delivery with face to face lectures and tutorials and online resources or full online delivery with digital lectures, online discussion and independent research (see Part B for details). You will be actively engaged in learning that involves a range of activities including lectures, tutorials, group and online class discussion, group activities and individual research.

Overview of Learning Resources

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

Overview of Assessment

Assessment will cover both theoretical and practical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest in your professional practice. Assessment will occur during the course and at the end of the course. Methods may include any combination of assessment tasks such as reports, group work, presentations and critiques. Due dates for assessment will be negotiated with students in the first week of the teaching period./Users/russell/Desktop