Course Title: Product Development and Operations

Part A: Course Overview

Course Title: Product Development and Operations

Credit Points: 12.00

Important Information:

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Flexible Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
BUSM4804	City Campus	Postgraduate	660H Graduate School of Business and Law	Internet	JanJun2020 (All)
BUSM4804	City Campus	Postgraduate	660H Graduate School of Business and Law	Internet	JulDec2020 (All)
BUSM4804	City Campus	Postgraduate	660H Graduate School of Business and Law	Internet	JanJun2021 (All)
BUSM4804	City Campus	Postgraduate	660H Graduate School of Business and Law	Internet	JanJun2022 (All)
BUSM4804	City Campus	Postgraduate	660H Graduate School of Business and Law	Internet	JulDec2022 (All)
BUSM4804	City Campus	Postgraduate	660H Graduate School of Business and Law	Internet	JanJun2023 (All)
BUSM4804	City Campus	Postgraduate	660H Graduate School of Business and Law	Internet	JulDec2023 (All)
BUSM4804	City Campus	Postgraduate	660H Graduate School of Business and Law	Internet	JanJun2024 (All)

Course Coordinator: Joona Keranen

Course Coordinator Phone: +61 (3) 99258782

Course Coordinator Email: joona.keranen@rmit.edu.au

Course Coordinator Location: Building 13 Level 2

Course Coordinator Availability: By appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

None

Course Description

This course introduces you to the practices required to develop and manage a product. You will learn about the key artefacts of a product development plan such as product goals, requirements and features, and how these are utilised to effectively develop products. You will practice product development techniques such as creating Jobs-To-Be-Done, user stories and prioritisation. Marketing, sales and service will also be taught, enabling students to understand how to manage products across the lifecycle. You will become familiar with product roadmap tools by creating a product roadmap comprising development and Go-To-Market elements.

Objectives/Learning Outcomes/Capability Development

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On successful completion of this course you will be able to:

CLO1 Design a product development plan by deconstructing product build requirements and evaluating the underlying operational metrics.

CLO2 Analyse different types of marketing and sales strategies, and applications for a range of product types.

CLO3 Utilise appropriate software tools to create and communicate a product development and go-to-market plan.

CLO4 Clearly articulate evidence based decision trade-offs in a product roadmap plan, by exercising prioritisation and influencing skills.

 

Overview of Learning Activities

This course uses highly structured learning activities to guide your learning process and prepare you for your assessments. The activities are a combination of individual, peer-supported and facilitator-guided activities, and where possible project-led, with opportunities for feedback throughout. 

Authentic and industry-relevant learning is critical to this course and you will be encouraged to critically compare and contrast what is happening in your context and in industry, and to use your insights. 

Social learning is another important component and you are expected to participate in class and group activities, share drafts of work and resources and give and receive peer feedback. You will be expected to work efficiently and effectively with others to achieve outcomes greater than those that you might have achieved alone. 

The learning activities enable you to understand course learning resources and apply that learning to improve your own practice, for example by producing real-world artefacts and engaging in scenarios and case studies.  

 

Overview of Learning Resources

 

Various learning resources are available online through MyRMIT Studies\Canvas. The lecture notes and workshop notes are posted on Canvas.

Resources are also available online through RMIT Library databases and other facilities. Visit the RMIT library website for further details. Assistance is available online via our chat and email services, face to face at our campus libraries or via the telephone on (03) 9925 2020.

Additional resources and/or sources to assist your learning will be identified by your course coordinator and will be made available to you as required during the teaching period. 

 

Overview of Assessment

The assessment tasks, their weighting and the course learning outcomes to which they are aligned are as follows:

Assessment Task 1: 30%
Linked CLOs: 3, 4

Assessment Task 2: 30%
Linked CLOs: 2, 3

Assessment Task 3: 40%
Linked CLOs: 1, 3

Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.