Course Title: Developing and Managing Engaging Digital Content
Part A: Course Overview
Course Title: Developing and Managing Engaging Digital Content
Credit Points: 12.00
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
COMM2848 |
City Campus |
Postgraduate |
345H Media and Communication |
Face-to-Face |
Sem 1 2022, Sem 2 2023 |
Flexible Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
COMM2848 |
City Campus |
Postgraduate |
345H Media and Communication |
Internet |
JulDec2020 (All) |
COMM2848 |
City Campus |
Postgraduate |
345H Media and Communication |
Internet |
JanJun2021 (All) |
COMM2848 |
City Campus |
Postgraduate |
345H Media and Communication |
Internet |
JanJun2022 (All) |
COMM2848 |
City Campus |
Postgraduate |
345H Media and Communication |
Internet |
JulDec2022 (All) |
COMM2848 |
City Campus |
Postgraduate |
345H Media and Communication |
Internet |
JanJun2023 (All) |
COMM2848 |
City Campus |
Postgraduate |
345H Media and Communication |
Internet |
JulDec2023 (All) |
COMM2848 |
City Campus |
Postgraduate |
345H Media and Communication |
Internet |
JanJun2024 (All) |
Course Coordinator: Dr Mark Poole (all other offerings) / Dr Stayci Taylor (RMIT Online terms 2209 and 2249)
Course Coordinator Phone: +61 3 9925 1659 / +61 3 9925 3994
Course Coordinator Email: mark.poole@rmit.edu.au / stayci.taylor@rmit.edu.au
Course Coordinator Location: B009 F04 / B009 F04 R033
Course Coordinator Availability: Contact Course Coordinator
Pre-requisite Courses and Assumed Knowledge and Capabilities
If studying via RMIT Online (GC179 students): you need to have completed COMM2852: Strategy and Storytelling in Digital Communication before you commence this course.
If studying via other RMIT programs and taking this as an elective in your postgraduate studies, there are no pre-requisites.
Contact your Course Coordinator if you think you may be eligible for recognition of prior learning. Further information go to the RMIT Student Page on Applying for Credit.
Course Description
In this course you will create different forms of digital content and explore how to manage content projects. You will apply knowledge of communication strategy to create content that brings stories to life across digital platforms including video, social media, games and more. The purpose of creating content is to develop knowledge about the process of creating different forms of digital content so that you can manage production specialists and projects to a high standard.
Objectives/Learning Outcomes/Capability Development
Program Learning Outcomes
This course contributes to the following program learning outcomes:
- Develop and respond to a communication brief and pitch content development concepts
- Analyse the needs of diverse stake-holders and develop engaging and ethically, culturally and socially appropriate digital content and storytelling solutions.
- Analyse and evaluate techniques, tools, metrics and emerging analytical technologies in the context of legal frameworks.
Course learning outcomes
On successful completion of this course you will be able to:
- Apply knowledge of the uses of digital content formats and platforms to select the appropriate formats and platforms for a communication brief.
- Apply your understanding of effective processes of developing a range of digital content formats by creating low fidelity digital content.
- Review and evaluate the appropriateness of a content strategy and resources.
Overview of Learning Activities
This fully online course uses highly structured learning activities to guide your learning process and prepare you for your assessments. These are a combination of individual and peer-supported activities that are guided by online facilitators, with opportunities for feedback as you progress
Authentic and industry-relevant learning is critical to this course and you will be encouraged to critically compare and contrast what is happening in your context and in industry, and to use your insights.
Social learning is another important component and you are expected to participate in class and group activities, share drafts of work and resources and give and receive peer feedback. You will be expected to work efficiently and effectively with others to achieve outcomes greater than those that you might have achieved alone.
The learning activities are designed to maximise the likelihood that you will not only understand the course learning resources but also apply that learning to improving your own practice, for example by producing real-world artefacts and engaging in scenarios and case studies.
Overview of Learning Resources
Each learning activity contains the core resources, such as videos, podcasts, readings, templates, articles, industry tools and/or communities that you need to complete that activity, or links to those resources.
Additional learning resources designed into the course, will be clearly marked as supplemental. If your course teaching team finds additional resources during course delivery which they think can support or be of interest to the class cohort, these will be made available as required during the teaching period.
In your class environment, besides your learning activities you will also find
- All assessment briefs
- A course information page with a study schedule,
- Various communication tools to facilitate collaboration with your peers and facilitators, and to share information
The University Library has extensive resources for digital communication students. The Library has produced subject guides that includes quality online and print resources for your studies. The Library provides guides on academic referencing and subject specialist help via online library supports such as ‘Ask the library’ and your Liaison Librarian.
Overview of Assessment
This course has three assessments.
- Platform Plan (Weighting 30%); CLO CLO1
- Digital Content Artefact and Rationale (Weighting 30%); CLO1, CLO2
- Project Pitch (Weighting 40%); CLO1, CLO2, CLO3
If you have a long term medical condition, disability and/or other form of disadvantage it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services (ELS) if you would like to find out more: https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services