Course Title: Strategy and Storytelling in Digital Communication

Part A: Course Overview

Course Title: Strategy and Storytelling in Digital Communication

Credit Points: 12.00

Flexible Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

COMM2852

City Campus

Postgraduate

345H Media and Communication

Internet

JulDec2020 (All)

COMM2852

City Campus

Postgraduate

345H Media and Communication

Internet

JanJun2022 (All)

COMM2852

City Campus

Postgraduate

345H Media and Communication

Internet

JulDec2022 (All)

COMM2852

City Campus

Postgraduate

345H Media and Communication

Internet

JanJun2023 (All)

COMM2852

City Campus

Postgraduate

345H Media and Communication

Internet

JulDec2023 (All)

Course Coordinator: Prof Rob Cover

Course Coordinator Phone: +61 3 9925 3146

Course Coordinator Email: Rob.cover@rmit.edu.au

Course Coordinator Availability: Please contact Course Coordinator by email


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

In this course you will develop ethical communication strategies to develop compelling content. You will develop the critical practice of finding, developing and telling stories in our changing digital and media landscape. You will also critique and create communication strategy and apply this to digital platforms and channels. You will also explain key concepts such as ethics, digital platforms and media landscape.


Objectives/Learning Outcomes/Capability Development

Program Learning Outcomes    

This course contributes to the following program learning outcomes: 

  • Synthesise and apply media, cultural theories and industry trends to address contemporary issues in digital communication.
  • Apply innovative and creative approaches to formulate digital communication strategies across diverse digital platforms in both local and global contexts.
  • Develop and respond to a communication brief and pitch content development concepts
  • Analyse the needs of diverse stake-holders and develop engaging and ethically, culturally and socially appropriate digital content and storytelling solutions.


Course learning outcomes

On successful completion of this course, you will be able to:

1: Critique and create omni-channel communications strategies on a range of platforms including digital

2: Create stories in response to a brief, using key concepts of effective storytelling, using creativity, critical thinking and ethical practice

3: Develop visual, process and interactive representations of stories for different digital platforms

4: Compare the effectiveness of digital stories based on their goals, the reactions of the public and other relevant factors


Overview of Learning Activities

This fully online course uses highly structured learning activities to guide your learning process and prepare you for your assessments. These are a combination of individual and peer-supported activities that are guided by online facilitators, with opportunities for feedback as you progress

Authentic and industry-relevant learning is critical to this course and you will be encouraged to critically compare and contrast what is happening in your context and in industry, and to use your insights. 

Social learning is another important component and you are expected to participate in class and group activities, share drafts of work and resources and give and receive peer feedback. You will be expected to work efficiently and effectively with others to achieve outcomes greater than those that you might have achieved alone. 

The learning activities are designed to maximize the likelihood that you will not only understand the course learning resources but also apply that learning to improving your own practice, for example by producing real-world artefacts and engaging in scenarios and case studies. 


Overview of Learning Resources

Each learning activity contains the core resources, such as videos, podcasts, readings, templates, articles, industry tools and/or communities that you need to complete that activity, or links to those resources. 

Additional learning resources designed into the course, will be clearly marked as supplemental. If your course teaching team finds additional resources during course delivery which they think can support or be of interest to the class cohort, these will be made available as required during the teaching period. 

In your class environment, besides your learning activities you will also find 

  • All assessment briefs 
  • A course information page with a study schedule, 
  • Various communication tools to facilitate collaboration with your peers and facilitators, and to share information 

The University Library has extensive resources for digital communication students. The Library has produced subject guides that includes quality online and print resources for your studies. The Library provides guides on academic referencing and subject specialist help via online library supports such as ‘Ask the library’ and your Liaison Librarian.


Overview of Assessment

This course has three assessments.

  1. Strategy Discovery: Needs Analysis (Weighting 30%); CLO1
  2. Communication Strategy (Weighting 30%); CLO1, CLO2, CLO3
  3. Write a Story: Presenting a Communication Strategy (Weighting 40%); CLO2, CLO3, CLO4

If you have a long term medical condition, disability and/or other form of disadvantage it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services (ELS) if you would like to find out more: https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services