Course Title: Market goods and services internationally

Part A: Course Overview

Program: C4222

Course Title: Market goods and services internationally

Portfolio: BUS

Nominal Hours: 70.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5802C

City Campus

TAFE

650T TAFE Business

Face-to-Face

Course Contact: John Fowler

Course Contact Phone: +61 3 9925 5666

Course Contact Email: john.c.fowler@rmit.edu.au


Course Description

This unit describes the performance outcomes, skills and knowledge required to market goods and service internationally in line with the organisation’s marketing plan and marketing strategy for a specified international target market. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.


Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBMKG416A Market goods and services internationally

Elements:

Elements


1. Select appropriate marketing activities

2. Implement International Marketing Activities

3. Monitor and Review Marketing Performance


Learning Outcomes






Overview of Assessment

The student must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including technical requirements documentation, homework and in class exercises, written tests, practical problem solving exercises, presentations and practical tests. Students are advised that they are likely to be asked to personally demonstrate their assessment to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress

Assessment comprises: Major Project and Presentation, Workshops