Course Title: Undertake marketing activities

Part A: Course Overview

Program: C4222

Course Title: Undertake marketing activities

Portfolio: BUS

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7835C

City Campus

TAFE

650T TAFE Business

Distance / Correspondence or Face-to-Face or Internet or Workplace

Term1 2013,
Term1 2014

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email: timothy.wallis@rmit.edu.au


Course Description

This unit covers general and basic marketing and promotional activities that do not require detailed or complex planning or implementation. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.


Pre-requisite Courses and Assumed Knowledge and Capabilities

None required



National Competency Codes and Titles

National Element Code & Title:

BSBMKG414B Undertake marketing activities

Elements:

1. Research marketing information

2. Plan marketing activities

3. Implement marketing activities

4. Review marketing activities


Learning Outcomes

Students will be able to demonstrate:

  • literacy skills to read a variety of texts, to prepare general information and papers, and to write formal and informal letters according to target audience
  • planning skills to develop implementation schedules
  • problem-solving skills to address issues which may affect plans and their implementation.


Overview of Assessment

The student must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment methods.

Assessments will incorporate a variety of methods including technical requirements documentation, homework and in class exercises, written tests, practical problem solving exercises, presentations and practical tests. Students are advised that they are likely to be asked  to personally demonstrate their assessment to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.