Course Title: Develop a basic website for customer engagement

Part A: Course Overview

Program: C4413 Certificate IV in Marketing and Communication

Course Title: Develop a basic website for customer engagement

Portfolio: Vocational Education

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG6112C	City Campus	TAFE	525T Business & Enterprise	Face-to-Face	Term1 2022, Term2 2022, Term1 2023, Term2 2023, Term1 2024

Flexible Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG6112C	City Campus	TAFE	525T Business & Enterprise	Face-to-Face	VE 2022 (MC4F)

Course Contact: Nick Reynolds

Course Contact Phone: +61 3 9925 0791

Course Contact Email: nick.reynolds@rmit.edu.au

Course Description

This unit describes the performance outcomes, skills and knowledge required to plan and build a basic website suited to organisation purposes and customer requirements. It requires the ability to plan and develop both the structure and content for the site, and to test and evaluate the site before it goes live.

It covers those skills needed by an organisation that chooses to develop its own site, using website building platforms, rather than using the services of information technology specialists.

It applies to individuals who work independently or with limited guidance from others, including senior operational personnel, business unit managers and, particularly to small business owner operators.

This unit applies to self-employed individuals, and owners and employees of any type of organisation including commercial, not-for-profit and government organisations.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None

National Competency Codes and Titles

National Element Code & Title:	SIRXOSM005 Develop a basic website for customer engagement
Elements:	1. Plan website structure 2. Develop website content 3. Create website pages 4. Test and critically evaluate website before site goes live

Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to plan and build a basic website suited to organisation purposes and customer requirements.

Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

• direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
• review of final printed documents
• demonstration of techniques
• observation of presentations
• oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

 

Performance Evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

• plan for and build one basic website, to the point of publication, suited to identified purpose and customer requirements
• integrate at least three of the following functions into the website structure:

• search facility
• interactive fillable forms
• uploading and downloading information
• active links to other sites
• links to drive navigation to featured content
• chat facilities for provision of information
• facilities for customer feedback, testimonials and commentary on content
• security of customer and organisational information

• utilise at least four of the following design features into the website to create appeal and ease of readability and access:

• coloured frames and banners
• different fonts and colours for headings and text
• lists using numbers and bullet points
• images
• videos
• animations
• sound files
• tables, graphs or charts

• test all functions and links built into the website on two different devices before the site goes live
• evaluate content, design and useability, for two different devices, and identify three areas of potential change to be considered before the site goes live.

 

Knowledge Evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

• role of a website in the communications or marketing mix for particular types of organisations
• common functions provided by basic websites and how these can be effectively used for different organisational purposes:

• search facility
• interactive fillable forms
• uploading and downloading information
• active links to other sites including social media pages
• chat facilities for provision of information
• facilities for customer feedback, testimonials and commentary on content
• security of:
• customer private and financial information including through password protection
• images and information owned by website operator
• collection of data on traffic and user interaction with site

• a range of website building software providers including website functionality provided, advantages and disadvantages, and associated costs
• compatibility issues that can occur between different types of website building software applications
• types of available templates including how to access and build into a website
• how interactive fillable forms work and how information collected is provided to the website operator
• features of effective website layout and navigation flow
• functions that can be used to drive navigation to featured content and external web pages:

• highlighted, coloured and underlined words
• pop up messages
• hyperlink text and tags in hypertext markup language (HTML)

• general principles for effective website design and how the following design features can be used to create appeal, ease of readability and access:

• consistency across pages
• coloured frames and banners
• headings
• different fonts and colours
• lists using numbers and bullet points
• images, videos, animations and sound files
• tables, graphs and charts
• navigation tabs with simple directive language relevant to purpose

• how to make web content more accessible to people with disability and they key content of published accessibility guidelines
• techniques for manipulating digital images and graphics, and their insertion into a website
• principles of search engine optimisation (SEO) and how traffic is driven to websites through use of:

• key words and density on the page
• organic searches

• features of browsers, search engines and web crawlers, and how they impact on website design, decisions and meta-tags
• how web hosting services operate, a range of services offered by providers and associated costs
• how to obtain and register a domain name and what services are generally included as part of registration
• methods used to test newly developed websites, prior to site going live, and logical sequence of testing.

 

Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.