Course Title: Conduct a marketing audit

Part A: Course Overview

Program: C5229

Course Title: Conduct a marketing audit

Portfolio: BUS

Nominal Hours: 40.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5833C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face or Workplace

Term1 2012,
Term1 2013,
Term2 2013,
Term1 2014,
Term2 2014,
Term1 2015,
Term2 2015

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email: timothy.wallis@rmit.edu.au


Course Description

This unit applies to individuals working in a marketing management role who are required to develop a comprehensive description of the organisation’s marketing operations as part of the marketing planning and management auditing process of an organisation. The outcomes of marketing audits generally are used to inform an organisation’s marketing plan.


Pre-requisite Courses and Assumed Knowledge and Capabilities

None required



National Competency Codes and Titles

National Element Code & Title:

BSBMKG515A Conduct a marketing audit

Elements:

1. Prepare for a marketing audit

2. Identify the form of a marketing audit

3. Conduct an external marketing audit

4. Conduct an internal marketing (self) audit

5. Prepare a marketing audit report


Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to prepare for, conduct and report on a marketing audit in accordance with an organisation’s marketing plan.


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.