Course Title: Market the small business

Part A: Course Overview

Program: C5333 Diploma of Interior Design and Decoration

Course Title: Market the small business

Portfolio: DSC Portfolio Office

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG8028C	City Campus	TAFE	320T Architecture & Urban Design	Face-to-Face	Term1 2018, Term2 2019

Course Contact: Jenny Crowley

Course Contact Phone: +61 3 9925 4819

Course Contact Email: aud.ve@rmit.edu.au

Course Description

This unit describes the skills and knowledge required to monitor and improve business performance via a clear marketing strategy integrated into the business plan.

It applies to individuals who operate a small business independently or within a larger organisation. Individuals in this role analyse and interpret market data.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None

National Competency Codes and Titles

National Element Code & Title:	BSBSMB403 Market the small business
Elements:	Determine a marketing mix for the business Develop marketing strategies Implement marketing strategies Monitor and improve marketing performance

Learning Outcomes

Refer to elements

 

Overview of Assessment

Assessment for this course will be project based.