Course Title: Plan market research

Part A: Course Overview

Program: C5342 Diploma of Marketing

Course Title: Plan market research

Portfolio: BUS Portfolio Office

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7906C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face or Internet

 Term1 2016,
Term2 2016

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email: timothy.wallis@rmit.edu.au



Course Description

This unit describes the skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.

It applies to individuals in a non-market research organisation who conduct market research planning at a managerial level.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBMKG506 Plan market research

Elements:

1. Identify market research needs

2. Define market research objectives

3. Define data gathering approaches

4. Develop market research plan

Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.


Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

Evidence of the ability to:

  • identify and define market research requirements in an organisation
  • develop a documented market research plan describing scope, objectives, time and budget for market research to be undertaken by an organisation.

Knowledge Evidence

To complete the unit requirements safely and effectively, you must:

  • outline key provisions of relevant legislation, codes of practice and national standards that affect aspects of business operations
  • explain market research principles and practices including:
    - data processing methods and data analysis techniques
    - project design within given budgets and other resource constraints
    - design of samples
    - development and use of hypotheses
    - role of research in enterprise development
    - roles and uses of qualitative and quantitative research
    - use of survey instruments
  • explain project planning principles and practices including for:
    - consultation and stakeholder involvement
    - development of timelines, budgets and other implementation plans
    - gaining approvals
    - needs analyses
    - scoping practices
  • list statistical methods and techniques.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.