Course Title: Plan and implement sponsorship and event marketing

Part A: Course Overview

Program: C5366 Diploma of Marketing and Communication

Course Title: Plan and implement sponsorship and event marketing

Portfolio: Vocational Education

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 


Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7911C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face or Internet

Term1 2018,
Term2 2018,
Term1 2019,
Term2 2019,
Term1 2020,
Term2 2020,
Term1 2021,
Term2 2021

Course Contact: Nick Reynolds

Course Contact Phone: +61 3 99250791

Course Contact Email: nick.reynolds@rmit.edu.au



Course Description


This unit describes the skills and knowledge required to propose and implement sponsorships and events for specific brands/products.

It applies to individuals who are responsible for attracting a brand’s target audience to increase brand involvement. Individuals work across a variety of industries and possess a sound theoretical knowledge base, and demonstrate a range of managerial skills to ensure business activities are conducted legally and effectively.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBMKG521 Plan and implement sponsorship and event marketing

Elements:

1. Investigate sponsorship and event marketing opportunities

2. Plan sponsorship and event marketing

3. Initiate implementation of sponsorships and events

4. Monitor and evaluate sponsorships and events


Learning Outcomes

Studnets will learn to  propose and implement sponsorships and events for specific brands/products.


Overview of Assessment

 

To gain competency in this course you must provide the following evidence:

Performance Evidence

Evidence of the ability to:

  • show development of a sponsorship and event marketing plan that includes:
  • objectives and purpose of strategy
  • a comprehensive rationale
  • a detailed budget
  • an implementation plan
  • methods to measure effectiveness
  • implement a sponsorship AND an event marketing strategy, including draft contracts and evidence of negotiations
  • evaluate success of sponsorship and event marketing strategy.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • explain different sponsorships and events suitable for marketing in own context
  • outline methods of evaluating effectiveness of sponsorship and event marketing strategies
  • explain sources of advice available on contract requirements for sponsorship and event marketing.