Course Title: Plan and implement sponsorship and event marketing
Part A: Course Overview
Program: C5366 Diploma of Marketing and Communication
Course Title: Plan and implement sponsorship and event marketing
Portfolio: Vocational Education
Nominal Hours: 40
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Important Information:
Please note that this course may have compulsory in-person attendance requirements for some teaching activities.
To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption.
Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209.
Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus
Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance.
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG7911C |
City Campus |
TAFE |
650T Vocational Business Education |
Face-to-Face or Internet |
Term1 2018, Term2 2018, Term1 2019, Term2 2019, Term1 2020, Term2 2020, Term1 2021, Term2 2021 |
Course Contact: Nick Reynolds
Course Contact Phone: +61 3 99250791
Course Contact Email: nick.reynolds@rmit.edu.au
Course Description
This unit describes the skills and knowledge required to propose and implement sponsorships and events for specific brands/products.
It applies to individuals who are responsible for attracting a brand’s target audience to increase brand involvement. Individuals work across a variety of industries and possess a sound theoretical knowledge base, and demonstrate a range of managerial skills to ensure business activities are conducted legally and effectively.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
BSBMKG521 Plan and implement sponsorship and event marketing |
Elements: |
1. Investigate sponsorship and event marketing opportunities 2. Plan sponsorship and event marketing 3. Initiate implementation of sponsorships and events 4. Monitor and evaluate sponsorships and events |
Learning Outcomes
Studnets will learn to propose and implement sponsorships and events for specific brands/products.
Overview of Assessment
To gain competency in this course you must provide the following evidence:
Performance Evidence
Evidence of the ability to:
- show development of a sponsorship and event marketing plan that includes:
- objectives and purpose of strategy
- a comprehensive rationale
- a detailed budget
- an implementation plan
- methods to measure effectiveness
- implement a sponsorship AND an event marketing strategy, including draft contracts and evidence of negotiations
- evaluate success of sponsorship and event marketing strategy.
Knowledge Evidence
To complete the unit requirements safely and effectively, the individual must:
- explain different sponsorships and events suitable for marketing in own context
- outline methods of evaluating effectiveness of sponsorship and event marketing strategies
- explain sources of advice available on contract requirements for sponsorship and event marketing.