Course Title: Profile the market

Part A: Course Overview

Program: C5401 Diploma of Fashion Styling

Course Title: Profile the market

Portfolio: DSC Portfolio Office

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Important Information:

This unit is a core within the Diploma of Fashion Styling and must be successfully completed to achieve this qualification.

Course Contact: Anni Juracich

Course Contact Phone: +61 3 9925 9236

Course Contact Email: anni.juracich@rmit.edu.au

Course Description

This course is designed to give you the skills and knowledge required to profile a target market or market segments in accordance with a marketing plan and to develop market positioning strategies. 

Pre-requisite Courses and Assumed Knowledge and Capabilities

There is no pre-requisite for this course.

National Competency Codes and Titles

National Element Code & Title:	BSBMKG401 Profile the market
Elements:	1. Segment market 2. Identify target market 3. Profile target audience 4. Develop positioning strategy

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in all the  elements (+ performance criteria) listed for this unit within a fashion styling context.

Overview of Assessment

Assessment is ongoing throughout the course and will include a range of practical and theory components. Full assessment briefs will be provided and can be found on Canvas.

This is a Vocational Education and Training qualification and is assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard required in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit Assessment

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment