Course Title: Execute an advertising campaign

Part A: Course Overview

Program: C6146 Advanced Diploma of Advertising

Course Title: Execute an advertising campaign

Portfolio: BUS Portfolio Office

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7924C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face or Internet

 VE 2016,
Term1 2016

Course Contact: Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email: sally.parrott@rmit.edu.au



Course Description

This unit describes the skills and knowledge required to coordinate and monitor an advertising campaign, including developing an implementation strategy, negotiating media contracts and monitoring the campaign

It applies to individuals working in a senior advertising management or account management role within an advertising or media organisation.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBADV604 Execute an advertising campaign

Elements:

1 Develop an implementation strategy

2 Negotiate media contracts

3 Monitor advertising campaign

Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to coordinate and monitor an advertising campaign, including developing an implementation strategy, negotiating media contracts and monitoring the campaign.


Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

You will be required to provide evidence of the ability to:

  • develop an advertising campaign implementation strategy
  • negotiate with media representatives to get price and positions for an advertising campaign
  • evaluate media performance against contractual obligations for an advertising campaign.

Knowledge Evidence

To complete the unit requirements safely and effectively, you must:

  • outline and explain principles of media pricing policies, guarantees and campaign contingencies
  • describe media vehicles and media options
  • outline organisational budget, product and/or services
  • explain principles of advertising, creative briefs and media plans
  • describe print, television, film and video production processes
  • explain ethical requirements of the advertising industry
  • identify and give an overview of key provisions of relevant legislation, codes of practice and national standards affecting advertising.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.