Course Title: Plan social media engagement
Part A: Course Overview
Program: C6151 Advanced Diploma of Screen and Media
Course Title: Plan social media engagement
Portfolio: DSC Portfolio Office
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG7995C |
City Campus |
TAFE |
345T Media and Communication |
Face-to-Face |
Term2 2017, Term2 2018 |
Course Contact: Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email: mcvet@rmit.edu.au
Course Description
In this course you will cover the skills and knowledge required to effectively engage with a preferred audience on social media.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
BSBMKG527 Plan social media engagement |
Elements: |
1. Determine preferred audience 2. Profile expected behaviours 3. Develop social engagement strategy 4. Facilitate content and delivery 5. Monitor and evaluate social media engagement |
Learning Outcomes
On successful completion of this competency, you will have developed and applied the skills and knowledge required to effectively engage with a preferred audience on social media.
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in practical exercises, knowledge assessment tasks and may include practical team based projects.