Course Title: Develop a marketing plan
Part A: Course Overview
Program: C6151 Advanced Diploma of Screen and Media
Course Title: Develop a marketing plan
Portfolio: Vocational Education
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG7996C |
City Campus |
TAFE |
345T Media and Communication |
Face-to-Face |
Term2 2017, Term2 2018 |
MKTG7996C |
City Campus |
TAFE |
375T Vocational Design and Social Context |
Face-to-Face or Internet |
Term2 2020, Term1 2021, Term2 2021 |
MKTG7996C |
City Campus |
TAFE |
515T Creative Industries |
Face-to-Face or Internet |
Term1 2022 |
Course Contact: Nat Bates
Course Contact Phone: +61 3 9925 3326
Course Contact Email: nat.bates@rmit.edu.au
Course Description
In this course you will cover the skills and knowledge required to research, develop and present a marketing plan for an organisation.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
BSBMKG609 Develop a marketing plan |
Elements: |
1. Devise marketing strategies 2. Plan marketing tactics 3. Prepare and present a marketing plan |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. You will have the ability to develop a marketing plan and marketing material, both as an individul and for group projects.
Overview of Assessment
Assessment is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through group and individual projects and through the application of learned skills and insights to your assessment tasks.