Course Title: Develop and implement strategic plans

Part A: Course Overview

Program: C6155 Advanced Diploma of Marketing and Communication

Course Title: Develop and implement strategic plans

Portfolio: Vocational Education

Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209. 

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 

Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 

Terms

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
BUSM7927C	City Campus	TAFE	650T Vocational Business Education	Face-to-Face or Internet or Workplace	Term2 2018, Term1 2019, Term1 2020

Course Contact: Nick Reynolds

Course Contact Phone: +61 3 99250791

Course Contact Email: nick.reynolds@rmit.edu.au

Course Description

This unit describes the skills and knowledge required to establish the strategic direction of the organisation, sustain competitive advantage and enhance competitiveness. It covers analysis and interpretation of relevant markets, capability assessment of the organisation and analysis of the organisation’s existing and potential competitors and allies. It also covers implementation of the strategic plan and developing specific actions and initiatives that will be undertaken by people working in various roles.

It applies to individuals working in senior roles in the organisation who have responsibility for ensuring that the organisation is positioned to ensure its long-term viability and success.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None

National Competency Codes and Titles

National Element Code & Title:	BSBMGT616 Develop and implement strategic plans
Elements:	1. Confirm organisational vision and mission 2. Analyse the internal and external environment 3. Write strategic plan 4. Implement strategic plan

Learning Outcomes

Overview of Assessment

In order to be competent in this unit you must show evidence of:

Performance Evidence
Evidence of the ability to:
• consult and communicate effectively with relevant stakeholders to:
• confirm or revise the organisation’s mission, vision and values
• validate findings of research and analysis
• get input to and endorsement of strategic plans
• brief relevant parties about the plan
• analyse organisation’s internal and external environment to formulate strategic plans including:
• background and research relevant to the plan
• legislation, regulations and codes of practice, including for intellectual property
• objectives, strategies and priorities
• roles and responsibilities
• performance indicators
• timeframes
• consideration of co-operative ventures
• cost-benefit and risk analysis
• seek advice from appropriate experts wherever necessary
• monitor and evaluate the implementation of the plan and make refinements as appropriate
• review effectiveness of planning processes and identify opportunities for improvement.

Knowledge Evidence
To complete the unit requirements safely and effectively, the individual must:
• outline the legislation, regulations and codes of practice relevant to the organisation’s strategic plan.
• give examples of risks and risk management strategies relevant to strategic planning including:
• intellectual property rights and responsibilities
• other risks
• outline strategic planning methodologies including political, economic, social and technological (PEST) analysis and strengths, weaknesses, opportunities and threats analysis (SWOT)
• identify internal and external sources of information relevant to the organisation's market, competitors, customer base, vision, values and capabilities
• outline techniques for developing organisational values.