Course Title: Manage organisational communication strategies

Part A: Course Overview

Program: C6169 Advanced Diploma of Business (Public Relations)

Course Title: Manage organisational communication strategies

Portfolio: Vocational Education

Nominal Hours: 25

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209. 

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 


Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

BUSM8875C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face or Internet

 Term2 2021

Course Contact: Nick Reynolds

Course Contact Phone: +61 3 9925 0791

Course Contact Email: nick.reynolds@rmit.edu.au



Course Description

This unit of competency involves the skills and knowledge required to develop, implement, review and evaluate communication strategies and to promote communication techniques in the workplace. It includes developing communication strategies by identifying and maintaining communication pathways.

The unit is applicable to personnel who have an organisational wide role in the development and management of communication strategies.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

PUACOM004 Manage organisational communication strategies

Elements:

1. Develop communication strategies

2. Establish and maintain communication pathways

3. Promote use of communication strategies

Learning Outcomes

In this course you will learn techniques in developing, implementing, reviewing and evaluating communication strategies and how to use these strategies to promote effective communications when working in industry.


Overview of Assessment

Assessment Methods

A range of assessment methods will be used to assess practical skills and knowledge. The following assessment methods will be used specifically to assess competency in managing organisational communication strategies:

  • Project management
  • Written reports supported by practical assignments or tasks for individual assessment
  • Observation of workplace practice supported by personal interviews
  • Knowledge tests
  • Practical display with personal interview, presentations or documentation
  • Case studies
  • Real situations
  • Interaction with others.


You will be assessed on the criteria below:

Performance evidence

Evidence required to demonstrate competence in this unit must be relevant to and satisfy all the requirements of the elements and performance criteria on at least one occasion and includes:

  • developing communication strategies
  • following organisational policies and procedures including Work, Health and Safety (WHS)/Occupational Health and Safety (OHS) requirements
  • identifying, applying and maintaining communication pathways
  • managing communication strategies by building relationships, coaching, resolving conflict, listening, negotiating, networking and communicating verbally
  • promoting use of communication strategies.

Knowledge evidence

Evidence required to demonstrate competence in this unit must be relevant to and satisfy all the requirements of the elements and performance criteria and includes knowledge of

  • communication barriers and opportunities
  • communication needs of personnel
  • communication strategies
  • communication techniques
  • organisational documentation, policies and procedures including Work, Health and Safety (WHS)/Occupational Health and Safety (OHS) requirements
  • privacy principals
  • strategy development to suit organisational objectives.

Assessment Conditions

Assessment will be conducted in industry approved simulated workplace operational situations, that reflect workplace conditions.

Resources for assessment includes access to:

  • a range of relevant exercises, case studies and/or simulations
  • relevant and appropriate materials, equipment, tools and personal protective clothing and equipment currently used in industry
  • applicable documentation including organisational procedures, industry standards, equipment specifications, regulations, codes of practice and operation.

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met. You will be provided with feedback throughout the course to check your progress.

Feedback

Feedback will be provided throughout the semester in class and/or with online discussions.

You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. You can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.