Course Title: Develop and implement crisis management plans

Part A: Course Overview

Program: C6169 Advanced Diploma of Business (Public Relations)

Course Title: Develop and implement crisis management plans

Portfolio: Vocational Education

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Important Information:

Please note that this course may have compulsory in-person attendance requirements for some teaching activities. 

To participate in any RMIT course in-person activities or assessment, you will need to comply with RMIT vaccination requirements which are applicable during the duration of the course. This RMIT requirement includes being vaccinated against COVID-19 or holding a valid medical exemption. 

Please read this RMIT Enrolment Procedure as it has important information regarding COVID vaccination and your study at RMIT: https://policies.rmit.edu.au/document/view.php?id=209

Please read the Student website for additional requirements of in-person attendance: https://www.rmit.edu.au/covid/coming-to-campus 


Please check your Canvas course shell closer to when the course starts to see if this course requires mandatory in-person attendance. The delivery method of the course might have to change quickly in response to changes in the local state/national directive regarding in-person course attendance. 


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG8053C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face or Internet

Term2 2021

Course Contact: Nick Reynolds

Course Contact Phone: +61 3 9925 0791

Course Contact Email: nick.reynolds@rmit.edu.au



Course Description

This unit describes the skills and knowledge required to coordinate, cultivate and apply a crisis management plan.

 It applies to individuals who demonstrate a range of managerial skills in senior public relations roles. People in this role have primary responsibility for preparing and instigating a planned communications response in an emergency.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBPUB504 Develop and implement crisis management plans

Elements:

1. Develop crisis management plans

2. Implement a crisis management plan

3. Review and update crisis management plans


Learning Outcomes

In this course you will learn the skills and knowledge required by public relations personnel to coordinate, develop and implement a crisis management plan, to provide an organisation with a planned communications response for use in the event of crisis.


Overview of Assessment

Assessment Methods

A range of assessment methods will be used to assess practical skills and knowledge. The following assessment methods will be used specifically to assess competency in crisis management:

  • Project management
  • Written reports supported by practical assignments or tasks for individual assessment
  • Observation of workplace practice supported by personal interviews
  • Knowledge tests
  • Practical display with personal interview, presentations or documentation
  • Case studies
  • Real situations
  • Interaction with others.


You will be assessed on the criteria below:

Performance evidence:

Evidence of the ability to:

  • develop, distribute and implement a crisis management plan that complies with organisational, ethical and legal requirements
  • work with others to evaluate a crisis management plan and make necessary amendments

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • explain the key provisions of legislation, codes of practice and national standards that affect crisis management
  • explain the components of a crisis management plan
  • explain the relevance of media management to a crisis management plan.

Assessment Conditions

Assessment will be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the public relations field of work and include access to:

    • office equipment and resources
    • examples of crisis management planning and evaluation documents
    • case studies and, where possible, real situations
    • interaction with others.

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met. You will be provided with feedback throughout the course to check your progress.

Feedback

Feedback will be provided throughout the semester in class and/or with online discussions.

You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. You can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.