Research with impact – reality or rhetoric? More than ever marketing academics are challenged to demonstrate the impact of their research.
The School of Economics, Finance and Marketing at RMIT University invites you to attend the 2017 ANZMAC Conference in the ‘World’s most liveable city’, Melbourne, Australia. We are excited to host the 2017 ANZMAC conference and to help start a conversation around how our academic community can demonstrate impact and have a positive influence.
ANZMAC 2017 encourages scholars to submit research that emphasises the ‘so what’ in their research and demonstrates a clear understanding of the influence that their research has on business and society. ANZMAC 2017 will provide a forum where scholars engage in a robust conversation on the impact of their research and of marketing in general.