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How is the revival of aesthetic value changing business, technology and society?
What looks, sounds, smells and feels good in business is now worth top dollar more than ever. The success of brand names like Apple and Dyson is in part due to the perceived beauty of their products and services that are desired by consumers for more than mere functionality.
Join Dr John Lenarcic (RMIT School of Business IT and Logistics) leading a discussion on glamour, elegance, style, taste, cute design and the hedonic imperative in contemporary digital commerce.