Join students and staff from RMIT's Master of Fashion (Entrepreneurship) for a public lecture by Sarah Lukins, General Manager Digital, Forever New Clothing.
Developing her career in parallel to the global rise of e-commerce and digital communications, Sarah Lukins has firmly positioned herself at the intersection of fashion and digital marketing. She remains excited about the opportunities that digital provides to grow existing brands, to connect directly with customers, and to tap in to the potential it offers to start-up brands in reaching audiences both locally and internationally.
Sarah Lukins left New Zealand after university, planning to have a two-year overseas experience in Europe. Eighteen years later, she finally convinced herself to leave London and moved to Australia in 2016 year to try a new lifestyle.
Sarah is passionate about the digital and fashion worlds and has extensive digital marketing and e-commerce experience with luxury and high street retailers, having worked in London for Selfridges, BHS, Westfield UK and L.K.Bennett.
Sarah is now General Manager Digital at Forever New Clothing, based in Melbourne. Her team is responsible for the direction of the company's global e-commerce sites, multi-channel shopping experience and digital marketing (including CRM, social and search).
RMIT's Master of Fashion (Entrepreneurship) is the first Australian master by coursework that provides you with the capabilities, knowledge, and confidence to create your own fashion enterprise, or build a career within the global fashion industry.