Professor Craig Fox, Harold Williams Professor of Management and Professor of Psychology and Medicine at UCLA, discusses choice architecture in this free public lecture.
Policy makers have recently leveraged insights from behavioral economics to construct “choice architectures” that bias people to make better decisions while preserving their freedom of choice (e.g. designating a favored course of action the default).
In this talk, Professor Fox will discuss an important enhancement, Choice Architecture 2.0, that treats targets of these interventions as sense-makers in an implicit social interaction with the choice architect.
This social psychological approach opens up new tools for influencing behavior and allows for better prediction of the optimal conditions for successful interventions.
This event is proudly sponsored by the Markets, Culture and Behaviour Research Priority Area.
Professor Craig Fox
Craig Fox is Harold Williams Professor of Management and also Professor of Psychology and Medicine at UCLA.
Dr. Fox’s research focuses primarily on behavior under risk, uncertainty, and ambiguity, using a combination of methods including surveys, laboratory and field experiments, analysis of archival data, and brain imaging.
He also applies insights from behavioral economics and social psychology to improving health and financial decisions.
Professor Fox is founding co-editor Behavioral Science & Policy and co-President of the Behavioral Science & Policy Association.