What happens when an academic collaborates with a journalist on a writing project?
Possibly something like the publishing sensation that started with Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (2005).
This debut non-fiction book by Steven D. Levitt (the University of Chicago economist) and Stephen J. Dubner (the New York Times journalist) fused pop culture with aspects of economic theory and went on to sell over 4 million copies globally.
The success of the original concept led to three sequels: SuperFreakonomics (2009), Think Like a Freak (2014) and When to Rob a Bank (2015). In 2010 Freakonomics was even adapted into a feature-length documentary film!
Join A/Prof. Mike Rafferty (RMIT School of Management) in conversation with Dr John Lenarcic (RMIT School of Business IT and Logistics) in a retrospective discussion about an iconic example of pop academia. Can any discipline — no matter how boring — be “freakified”?