As Melbournians begin to embrace cycling as more than a recreational pastime and adopt the bicycle as a legitimate and often preferred form of transportation, there is an emerging desire for fashionable and multi-functional clothing.
In collaboration with three industry partners, the project sought to find design solutions for the sartorial concerns of the urban cycling commuter. The brief was to create a fresh and functional range of clothing suitable not only for cycling but also the urban/street/office environment.



