BP141 - Bachelor of Business (Marketing) (Applied)

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Plan: BP141P9 - Bachelor of Business (Marketing) (Applied)
Campus: City Campus

Overview

Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Bachelor of Business (Marketing) (Applied)
Award abbreviation: BBus(Mktg)(App)
Total credit points: 384
Career: UGRD
Duration: Domestic students: 4 years full-time; 8 years part-time; International student: 4 years full-time
Location: Melbourne City Campus
Owning school: Economics, Finance and Marketing (625H)
Owning school URL: www.rmit.edu.au/about/schools-colleges/economics-finance-and-marketing
ASCED code: 080505
CRICOS code: 063201C

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Purpose of the Program

Blending theory with current, industry-based learning, the Bachelor of Business (Marketing) (Applied) will prepare you for a career in the dynamic world of Marketing. You will first develop skills across a broad range of core business courses, including statistics, economics, accounting, management and law. These courses will provide a foundation for the understanding and application of specialist marketing activities such as market research, marketing communication and the provision of service quality.

Over the duration of the program you will participate in a variety of learning experiences which are designed to assist you in developing skills as a Marketing graduate.  Learning and teaching approaches for this program may include: lectures and tutorials, workshops, problem-based learning, case studies, work-integrated learning and industry speakers. You will have the opportunity to directly apply marketing theory to an industry context in a range of courses.

This program provides opportunities to apply and consolidate your knowledge and skills in a practical workplace setting during the third year of the program. Upon completion of your practical placement, you will employ the tools and experiences gained to innovate, design and solve business-related problems in two business design project courses. The fourth year of the program includes three capstone courses: BUSM4377 Marketing Business Design Project 1, BUSM4378 Marketing Business Design Project 2 and MKTG1071 Strategic Marketing. This capstone experience enables you to critically reflect on and consolidate your theoretical and practical learning in this program.

The range of careers for graduates of this program is varied and opportunities are available in not-for-profit, government and commercial industries. The program is global in outlook, application and context and provides you with the scope to work in a variety of marketing areas, including research, communication, distribution, retailing, brand management and sales. This program is available for on-campus study only.

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Articulation and pathways

Credit and exemptions will be assessed consistent with the principles of the RMIT University Credit Policy. Applicants who have completed studies or have partially completed a similar program at another institution (with entry criteria similar to this program) may be accepted with some credits or exemptions being granted towards this program.

Credit pathways between RMIT University VET programs, Higher Education Diplomas & Associate Degrees in the same or related discipline, enable you upon successful completion of a lower level qualification, at the required standard for admission, to apply for advanced standing in a higher level qualification.

Credit pathways between RMIT University programs enable you upon graduating from an RMIT University qualification to apply for advanced standing in a higher level qualification. 

The current credit pathways for College of Business and Law programs can be found at www.rmit.edu.au/study-with-us/applying-to-rmit/local-student-applications/pathways/advanced-standing. These are subject to change.

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Entrance requirements

Semester 2, 2021 is the final intake for BP141  Bachelor of Business (Marketing) (Applied).

Applicants with recent secondary education (current and within the past two years):

Successful completion of an Australian Year 12 senior secondary certificate of education or equivalent. If applicable, this includes equity access schemes and any other adjustment factors.

Vocational Education and Training study applicants:

Successful completion of an Australian Diploma or Advanced Diploma or equivalent overseas qualification.

Higher Education Diploma applicants:

Successful completion of an Australian Higher Education Diploma or equivalent overseas qualification with a cumulative GPA of 2.0 out of 4.0 / 60% Weighted Average Mark (WAM).

Associate Degree applicants:

Domestic applicants who have successfully completed the equivalent of four courses in an Australian Associate Degree with GPA converted to ATAR and no double-fail in any required course of the receiving degree.

International applicants who have successfully completed the equivalent of an Australian Associate Degree.

All Bachelor Degree applicants:

Domestic applicants who have successfully completed the equivalent of two courses in an Australian Bachelor Degree with GPA converted to ATAR and no double-fail in any required course of the receiving degree.

International applicants who have successfully completed the equivalent of four courses in an Australian Bachelor Degree with a GPA of 2.0 and no double-fail in any required course of the receiving degree.

Open Universities Australia (OUA) applicants:

Successful completion of two Open Universities Australia higher education units with a GPA of 2.0.

Entrance requirements for international onshore applicants:

All non-Australian residents and overseas full-fee paying students are required to meet RMIT English language requirements. For more information on these requirements see English Language Requirements at RMIT.

Applicants with Work and Life experience:

You may satisfy the academic requirements by completing the STAT multiple choice. If you are applying to RMIT as an applicant with work or life experience, you may sit the STAT multiple choice if you:

  • are 19 years of age or over as of 1 January in the year in which you will start your studies and
  • have not been enrolled in secondary studies for at least two years and
  • have no prior secondary school (Year 12), VET studies, HE studies or relevant work experience that can be considered for entry, or these do not meet the minimum academic requirements for the program

STAT results are valid for two years prior to the commencement of study and can be used to meet Year 12 English prerequisites. You are still required to meet all other program prerequisites or equivalents.

Learn more about RMIT STAT results including minimum STAT scores required to meet prerequisites.

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External accreditation and industry links

This program is accredited by the professional bodies listed in the table below. Specified credit/exemptions towards professional qualifications offered as part of the accreditation are subject to you meeting set criteria defined by each professional body. Any application for credit/exemption should be made directly to the professional body..

The professional bodies may offer membership for you as a career enabler, which could include opportunities for networking and access to discipline specific resources. Application for membership is your responsibility.

Professional Body Accreditation Description Membership and Opprtunities

Australian Marketing Institute [AMI]

www.ami.org.au

Program satisfies the AMI standards that ensures continued professional relevance for marketing graduates.
  • Students eligible for membership category: Student
  • Graduates eligible for membership category: Graduate
  • Graduates eligible for 18 months credit towards the 5 year Certified Practising Marketer [CPM] qualification
  • Graduates eligble for a letter of reference from AMI for prospective employers

Australian Market and Social Research Society [AMSRS]

www.amsrs.com.au

Not Applicable
  • Students eligible for membership category: Student
  • Graduates eligible for membership category: Associate

 

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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

RMIT Library provides extensive resources, services and study space. All RMIT students have access to scholarly resources including course related material, books, e-books, journals and databases. Computers, printers and group study rooms are available at each Melbourne Library location. You can access the Internet and Library e-resources. You can also access the RMIT University wireless network in the Library. Contact Ask the Library for assistance and further information www.rmit.edu.au/library.

Study Support is available for assistance with assignment preparation, academic writing, information literacy, referencing, maths and study skills.

Online learning tools and content

As a student in this program, you may access online learning tools and content for your program and associated courses from the student portal www.rmit.edu.au/students.

Services available to you as a student at RMIT University

RMIT University provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals. Services are available face to face and online assisting with: 

  • transition to tertiary study and learning 
  • study skills, academic skills including literacy, mathematics and basic sciences if relevant 
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning 
  • career development and employment 
  • living and wellbeing (including advice on health, housing and financial matters) 
  • opportunities for scholarships, leadership and study abroad. 

We also offer a dedicated support service for Aboriginal and Torres Strait Islander students. You can find more information at www.rmit.edu.au/students/support-services/indigenous.

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