GD094 - Graduate Diploma in Marketing
Plan: GD094 - Graduate Diploma in Marketing
Campus: City Campus
Overview
Program detailsPurpose of the ProgramArticulation and pathwaysEntrance requirementsExternal accreditation and industry linksStudent expenses and charges in addition to feesLibrary, IT and specialist resourcesProgram details
Award title: Graduate Diploma in Marketing
Award abbreviation: GradDipMktg
Total credit points: 96
Career: PGRD
Duration: 1 year full-time or part-time equivalent
Location: Melbourne City campus
Owning school: Economics, Finance and Marketing (625H)
Owning school URL: www.rmit.edu.au/about/schools-colleges/economics-finance-and-marketing
ASCED code: 080505
CRICOS code: 014891M
Top of pagePurpose of the Program
The Graduate Diploma in Marketing is an early exit point for those enrolled in the Master of Marketing.
Marketing is critical for success in competitive, dynamic and increasingly complex business environments. People with marketing skills and knowledge are important to businesses, helping them work out how to create, capture, communicate, and sustain customer value, and promote continued growth and competitiveness. This program addresses the need for high-level marketing expertise particularly for those whose career development and interests are leading into marketing, product and brand management.
The Graduate Diploma in Marketing draws on contemporary practices, strategic thinking, branding, design, creativity and innovation to build your marketing knowledge, skills and capabilities. As a graduate, you will not only develop discipline specific knowledge and skills, but also learn to draw connections across different fields of knowledge and relate this knowledge to complex real world situations. Using integrated theory and real world application, this degree will expose you to a range of interactive learning experiences such as seminars, guest presentations, strategic cases, social media technologies and e-learning, and applied industry projects.
A capstone experience will be provided in MKTG1215 Strategic Marketing which will integrate and synthesise a range of knowledge and skills gained in the program and the application of these in discipline related real-world scenarios. You will have the opportunity to acquire the critical knowledge and capabilities to help organisations along the path to success.
This program is delivered on-campus.
Top of pageArticulation and pathways
Credit will be assessed consistently with the RMIT University credit policy and procedures.
Top of pageEntrance requirements
GD094 Graduate Diploma in Marketing is an exit award only for the Master of Marketing. It is available to students upon successful completion of the eight (8) courses (96 credit points) specified in the program structure.
Entry into this program is via the MC197 Master of Marketing.
Entrance requirements for international onshore applicants
All non-Australian residents and overseas full-fee paying students are required to meet RMIT English language requirements. For more information on these requirements and acceptable English Language tests please see www.rmit.edu.au/international/english-equivalent
Top of pageExternal accreditation and industry links
This program is not accredited by a professional body. However, some professional bodies offer qualification recognition post-graduation on a case by case basis. Students and/or graduates should contact the professional body of interest directly to seek advice on recognition of their qualification.
The table below lists the professional bodies who may offer membership for students and/or graduates as a career enabler which could include the opportunities for networking and access to discipline specific resources. Application for membership is the student/graduate's responsibility.
| Professional Body | Membership and Opportunities |
|---|---|
|
Australian Marketing Institute [AMI] |
|
|
Australian Market and Social Research Society [AMSRS] |
|
RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.
Guiding the development of the College of Business, both nationally and internationally, is an Industry Advisory Board of high-profile executives. The Program Advisory Committee also provides feedback on the currency of our programs, the changing needs of Industry and has input into the design of new programs.
Top of pageStudent expenses and charges in addition to fees
Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees. Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.
Top of pageLibrary, IT and specialist resources
Library resources and services
As a student enrolled in a program at RMIT University you can access the extensive services, facilities and study space provided by the Library. The Library is continually expanding our electronic collections to make it easier for you to get the information you need when you need it.
All RMIT University students have unlimited access to quality electronic and print resources such as books, journals, newspapers, streaming media and past exam papers. Through our document delivery service you can also request items from any library in the world.
Library staff can show you how to find information for your assignments, or you can work through Library subject guides and web-based tutorials, or use our online Ask the Library service.
Computers for study are available at every Library site and wireless access is available if you are working from a laptop or mobile device.
You can find more information on Library resources and services at: http://www.rmit.edu.au/library.
Online learning tools and content
Log in to myRMIT https://my.rmit.edu.au/portal/ and select the myStudies tab to access study resources for your program.
Services available to you as a student at RMIT University
RMIT University provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.
Services are available face to face and online assisting with:
- transition to tertiary study and learning
- study skills, academic skills including literacy, mathematics and basic sciences if relevant
- enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
- career development and employment
- living and wellbeing (including advice on health, housing and financial matters)
- opportunities for scholarships, leadership and study abroad
- opportunities for participating in arts, sport, recreation, fitness activities as well as student activism and university governance.
We also offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students.
You can find more information at www.rmit.edu.au/students
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