A donation by Sony Australia will give RMIT University students access to cutting-edge photographic equipment.
The gift of six professional cameras and six Carl Zeiss lenses to the RMIT's Bachelor of Arts (Photography) is worth more than $22,000.
Mark Galer, a lecturer in photography and Sony Alpha Ambassador, said the generous gift would enable the program to quickly respond to changes in the marketplace in order to strike a balance of contemporary imaging technologies that can be made available to students.
"RMIT students will now have the opportunity to explore these emerging technologies to extend and enhance their creative practice," Mr Galer said.
Founded in 1887, RMIT photography is the oldest and most established program in the world.
Sony has provided support since 2008, in recognition of the program's keen industry focus.
In 2013, the Sony World Photography Organisation (WPO) in London selected RMIT for the Youth on Assignment project in Darwin and featured work from graduating student Nicholas Walton-Healey in the Sony WPO awards book.
Anthony Moy, Product Manager at Sony, said: "Sony Australia has chosen to support the staff and students at RMIT because of the long standing reputation of excellence and industry relevance of the BA Photography program.
"The donation of Sony's full frame E-Mount cutting-edge mirrorless camera systems has been provided in recognition of the program's leading position in industry-focused photographic education."
Since the sale of Konica Minolta's Photo Imaging unit to Sony in 2006, Sony has been keen to develop a range of innovative products that would be of interest to professional photographers.
Sony currently manufactures over 70 per cent of the world's imaging sensors and has released a series of ground-breaking full-frame mirrorless cameras that offer a professional alternative to the traditional DSLR technologies currently in use by professional photographers.
Associate Professor Lisa French, Deputy Dean of Media in the Media and Communication, said: "The photography program, like all of the media disciplines, works closely with industry, playing a leading role in educating the next generation of internationally recognised and connected practitioners.
"In supporting the photography program, Sony have recognised the quality of our 'industry ready' photography graduates."
The equipment will be used in the new state-of-the-art photography studio, recently completed in Building 9 on the City campus.
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